Comments on: Make Web Analytics Actionable: Focus On “What’s Changed”

By: Keyword Trends in Google Analytics With Greasemonkey | Dashboard Blogs - Examples & Tutorials

Sat, 28 Jun 2008 02:56:14 +0000

[...] At the suggestion of Avinash Kaushik, the new script works for keyword data, helping you see how organic search traffic is changing. An increase in a keyword may indicate a general change in user interests and/or improved performance on search results. [...]

By: eMetrics San Francisco - Part 1

eMetrics San Francisco - Part 1 — Mon, 09 Jun 2008 20:54:38 +0000

[...]
Instead, you should hunt for the insights and be “Web Analytics Ninja” as Avinash Kaushik stated in his presentation “Hunting Actionable Insights“:

* Analyze “What has changed”
* Try to share the “Context” of these changes next to the numbers
* Give insights, advice, recommendations or steps to take

This will help you in taking action based on the actual behavior of site visitors and as such support the decision making processes.
[...]

By: O marketingu w internecie - warto przeczytać

O marketingu w internecie - warto przeczytać — Sat, 17 May 2008 18:11:22 +0000

[...] Make Web Analytics Actionable: Focus On “What’s Changed” - jak opisuje post ważną częścią efektywnej analizy używalności witryny internetowej jest obserwowanie zmian w poszczególnych wskaźnikach tej strony. W artykule opis tych wskaźników, w których zmiany powinny być dla nas szczególnie ważne. [...]

By: eMetrics San Francisco - Part 1

eMetrics San Francisco - Part 1 — Tue, 13 May 2008 21:06:26 +0000

[...] Instead, you should hunt for the insights and be “Web Analytics Ninja” as Avinash Kaushik stated in his presentation “Hunting Actionable Insights“: [...]

By: Pay Per Click Advertising Roundup | semvironment

Pay Per Click Advertising Roundup | semvironment — Mon, 12 May 2008 15:18:23 +0000

[...]
Make Web Analytics Actionable: Focus On “What’s Changed” - “Must Read!”
[...]

By: Steve Hoang

Steve Hoang — Wed, 07 May 2008 00:51:11 +0000

Great post…I ran into your post while I was looking for materials to extract more value out of the Coremetrics reports. CoreMetrics has the so-called “What’s Changed” feature as well.

By: Aurelius Tjin

Aurelius Tjin — Sat, 03 May 2008 03:43:23 +0000

Outstanding post! The ideas and insights are very worth reading. You really gave me valuable information. Thanks for sharing it!

By: Web analytics: cosa è cambiato? [feat. Google Analytics]

Web analytics: cosa è cambiato? [feat. Google Analytics] — Wed, 30 Apr 2008 06:23:23 +0000

[...] I post di riferimento, per leggersi l’intera documentazione, sono questo e questo. Scopo: andare ad aggiungere un utile pulsantino nelle schermate di Google Analytics relativamente ai siti di provenienza ed alle parole chiave che hanno fatto registrare accessi dai motori di ricerca. [...]

By: Debbie Pascoe

Debbie Pascoe — Wed, 30 Apr 2008 03:22:18 +0000

Avinash, Another home run hit out of the ballpark. I love the idea of looking at “what changed” and connected to this post from the very beginning. Before the acquisition, the top two search terms that brought people to our site - month in and month out, was “maxamine” spelled correctly, followed by “maximine” misspelled. Everything else paled by comparison. Our name and spokesperson are a bit more memorable these days :-)

Debbie Pascoe

By: Avinash Kaushik

Avinash Kaushik — Mon, 28 Apr 2008 07:06:11 +0000

Angie : If memory serves me right then with ClickTracks you can create content groupings (using Advanced Segmentation) and then it would compute for you the "What's Changed" metric. Nick : No matter how smart the tools get you will still need humans (mercifully) to figure out the Why. The What's Changed report makes the Analyst's life easier, raises the right questions. Then the real work starts. Even with smart tools the 10/90 rule still applies! :) Jen : You are a exception, not the rule! On the other point, one of the referrers is a spam site, but it was the soft core website I did not want people typing. And that is a legitimate link, turns out they have a great deal of interest in Google and linked to my Working For Google post. Who can blame them. :) Forrest : In comment #7 (mine) above I do mention that the "torn effect" is from BlogDesk, my blog writing software. See immediately above for the explanation of the soft core link, it was legit. I researched. :) Thanks everyone! -Avinash.

By: Web Analytics Bloglinks der Woche (KW 17/2008) | Web Analytics & SEO - News

Sun, 27 Apr 2008 13:55:09 +0000

[...] Make Web Analytics Actionable: Focus On “What’s Changed” (Avinash Kaushik) [...]

By: Trip Around the Blogosphere April 27, 2008 | Pajama Professional

Trip Around the Blogosphere April 27, 2008 | Pajama Professional — Sun, 27 Apr 2008 11:16:01 +0000

[...] Avinash has a great post up on Occam’s Razor about making web analytics actionable by focusing on what has changed. He points out that most sites, even blogs that are posted to regularly, change very slowly over time. Despite traffic numbers, you will find that your keywords generally stay the same from one month to the next. By tracking what does change, however, you can learn a lot about visitors and your site. [...]

By: Search Marketing Blog: Corporate Search Optimization

Search Marketing Blog: Corporate Search Optimization — Sat, 26 Apr 2008 00:27:54 +0000

SM BLinks: Friday, April 25, 2008…

…

By: Tal Galili

Tal Galili — Fri, 25 Apr 2008 23:56:44 +0000

Hi Forrest, Avinash uses (blogdesk.org) in order to create the torn edge effect on images;

I gave that question - and He answered by Email, And I guess he would love for everyone else here to also know - so now we all know :)

Tal.

By: Forrest

Forrest — Fri, 25 Apr 2008 21:34:06 +0000

Somebody ( in comment #2 ) asked how you create the torn edge effect on some of your images; I didn’t see an answer. But it’s a very attractive effect … if you feel inclined to share, I’m also curious. Sorry for the tangent.

You asked for guesses as to why porn sites are linking to you … I don’t think they are. I see a lot of the same thing in my own referral reports: sites I could be fired for viewing at work sending traffic to a landscape photography blog. It makes no sense.

Except that a lot of web servers are configured to publish reports ( to the general public ) by default. Some people run software to create “referral spam” or to visit your site and spoof the referral header. The goals are to get you to wonder who this site is, sending you traffic, and glean a click, but also to get a link from your stats. At least that’s what I’ve deduced from my own experience…

By: Online Marketing Analyst

Online Marketing Analyst — Fri, 25 Apr 2008 15:38:01 +0000

You make the point in the first sentence of your blog that if your site is not changing then obviously the top 25 things in your site wont change as well.

By: Links of the Week April 25, 2008 | .eduGuru

Links of the Week April 25, 2008 | .eduGuru — Fri, 25 Apr 2008 15:22:00 +0000

[...] Make Web Analytics Actionable: Focus On “What’s Changed” - You can always count on Avinash to provide a great read. This post is about noticing recent changes in your analytics and how to act on that data. [...]

By: Small Business Ecommerce Link Digest - April 25, 2008

Small Business Ecommerce Link Digest - April 25, 2008 — Fri, 25 Apr 2008 15:04:03 +0000

[...] And finally, Avinash Kaushik looks at the other end of the equation, asking how you find what your customers care about on your site. Neat. [...]

By: Notes from Avinash » msdanielle - just another ego blog site » Blog Archive

Thu, 24 Apr 2008 22:40:13 +0000

[...] sending you new traffic and which new keywords are being used to find your site. Check out how to create a “What’s Changed?” report here (additional resource here). It helps you find out which data is actionable (i.e. which sites to [...]

By: Web Success Diva

Web Success Diva — Thu, 24 Apr 2008 19:49:36 +0000

This is an absolutely amazing post about the real things to watch in your web analytics! Too many online marketers miss this.

Great post! Sharing with my audience immediately.

Maria Reyes-Mcdavis