Comments on: Make Web Analytics Actionable: Focus On “What’s Changed”

By: sandra

sandra — Wed, 16 Dec 2009 23:51:18 +0000

Seems ClickTracks is now part of Lyris and only available as ‘integrated’ solution with web hosting, cms etc. Very unfortunate. Are there any alternatives out there?
Thanks!

By: Avinash Revisited – Part II (What’s Changed?) | The ClickEquations Blog

Avinash Revisited – Part II (What’s Changed?) | The ClickEquations Blog — Thu, 02 Jul 2009 16:35:32 +0000

[...]
These reports showcase a core feature of ClickEquations, the ability to compare performance between any two periods and to very easily see the difference between performance in those two periods. It’s a feature that was actually inspired by an earlier post on Occam’s Razor, and was the direct result of a conversation we had with Avinash early last summer.
[...]

By: The cocktail of analytics reporting « Long tale marketing

The cocktail of analytics reporting « Long tale marketing — Fri, 05 Jun 2009 01:06:43 +0000

[...]
Avinash Kaushik of Occam’s Razor fame suggests, in not quite so few words, a mix of descriptive and prescriptive web analytics reports.

Descriptive reports should cut to the chase and tell us what’s changed. Such reports can be auto-generated from most tools.

Prescriptive reports require human intervention, and tell us what should be changed to meet mutually agreed goals.
[...]

By: Video: Growth & Decline Report in ClickEquations Analyst | The ClickEquations Blog

Wed, 21 Jan 2009 09:32:15 +0000

[...]
“It’s fine to see the top 50 keywords by clicks, or the top 10 ad groups by revenue” he said, but what is much more powerful is to see what’s changed – the keywords making money today that were not making money yesterday. Or the campaigns that performed well last month, and are not performing well today.”

There is a great post on the subject of this approach to reporting on his well respected blog, written about the time this conversation took place.
[...]

By: Web Success Diva's Savvy Saturday Online Marketing Links | Maria Reyes-McDavis

Fri, 16 Jan 2009 08:39:57 +0000

[...] This, my friends, is a real blog post about the real uses of web analytics for planning your next move in the online marketing game. Detailed and thorough, a great read for newbies and pros alike. Make Web Analytics Actionable: Focus on What Changes! [...]

By: dot

dot — Fri, 19 Sep 2008 15:02:44 +0000

Thanks so much! I’ve been looking for something like this…, wondering why it wasnt a standard part of Analytics. I just Twitted your post :)