Comments on: How To Excite People About Web Analytics: Five Tips.

By: Asociación Española de Analítica Web

Asociación Española de Analítica Web — Tue, 12 Aug 2008 11:06:19 +0000

[...] Siempre existe un riesgo, que el procedimiento de reporting, como ya ha debatido Avinash Kaushik o nuestro propio blog meses atrás, se convierta en un proceso que “inhunde” y “abrume” al usuario de negocio, destinatario de un envío indiscriminado de numeras e inmensas hojas de cálculo que acaben por frustarle. Nada nuevo bajo el sol [...]

By: MarketingMarque.com » Blog Archive » Analytics pushes you to take Data driven decisions

Tue, 01 Jul 2008 12:43:18 +0000

[...]
With traffic source and referring site information, you will start shaping your marketing spend. With data on each contries’ traffic, you will tweak your geo-targeting in your Search Engine Marketing. With data on landing pages and exit pages, you will definitely change the flow of your site so that visitors follow the most ideal path in your site. After implementation, one fine day you would notice that analytics data has taken center stage in your decisions without your knowledge.

So don’t waste time thinking about the usability and importance of analytics. Implement it and it will automatically power your decisions.

Read through this blog to understand the excitement in web analytics
[...]

By: Emetrics London 2008: Marketing Optimization Summit - Onetomarket Blog

Emetrics London 2008: Marketing Optimization Summit - Onetomarket Blog — Mon, 26 May 2008 09:55:47 +0000

[...] Enkele voorbeelden van remedies zijn het creëren van meer buy-in binnen het bedrijf door het toepassen van “change management”, het kiezen van local heroes (zie deze post van Avinash), en door meer mensen binnen het bedrijf zelf de benodigde informatie uit de tools te laten halen. Het belangrijkste was uiteraard analytics al vanaf het begin bij het project te betrekken, doelstellingen van de site vast te stellen en daaraan KPI’s te verbinden. [...]

By: Web Analytics Facts » Hoe enthousiasmeer je collega’s voor Web Analytics?

Thu, 22 May 2008 22:38:03 +0000

[...] Leuke vraag, niet? Las onlangs een post over dit onderwerp op de (/het) blog van Avinash Kaushik. Avinash snapt goed wat mensen in deze branche bezighoudt. Hij gebruikt geregeld emails van bezoekers en bespreekt hun ‘probleem’ in een post. Hierbij een vrije vertaling van deze post en interpretatie mijnerzijds. [...]

By: Li Evans

Li Evans — Fri, 25 Apr 2008 04:25:21 +0000

Yet again, another fantastic post Avinash! :)

Bravo! Keep the good stuff coming, it’s why I keep coming back.

Best,
~Li

By: Occam’s Razor: Making Web Analytics Sexy | Pajama Professional

Occam’s Razor: Making Web Analytics Sexy | Pajama Professional — Fri, 25 Apr 2008 01:02:31 +0000

[...] Before Occam’s Razor and Web Analytics and Hour a Day, I had been wanting to learn about analytics for quite some time. The problem was, every resource I found was more of a sleep aid than a learning aid. Not so with Avinash. His writing style is casual and clear, and he uses real-world examples. Seriously who else could think of a way to link web analytics and Angelina Jolie? Occam’s Razor is a perfect combination of brilliant writing and killer skills. [...]

By: Web Analytics - One Guru Says it’s Sexy « Community Newspapers - Hear Them Roar

Sat, 19 Apr 2008 14:27:59 +0000

[...] In his most recent post on his blog, Occam’s Razar, he says: “Web Analytics is like Angelina Jolie: It’s sexy, it kicks butt, and is a goodwill ambassador!! :” The entire article, “:How to Excite People about Web Analytics: Five tips” (translation, how to excite your publisher), is here: http://www.kaushik.net/avinash/2008/04/how-to-excite-people-about-web-analytics-five-tips.html [...]

By: Judd Exley

Judd Exley — Thu, 17 Apr 2008 03:48:12 +0000

Sorry I haven’t been by in awhile. This post though, is just another example of the kind of thinking that can truly drive a business, and here you are espousing it for FREE.

It was only just Monday when I sat down with a brand-new client and pointed out exactly where their conversions were dropping off and why, all after about 20 minutes of analysis.

Sure, they were impressed… and not just a little bit dubious. Could I help them REALLY?

We’ll see, but this blog in particular is one I mention when people are a bit wary of my assertions. Thanks for that.

By: Web Analytics Bloglinks der Woche (KW 15 / 2008) | Web Analytics & SEO - News

Sun, 13 Apr 2008 18:44:52 +0000

[...] How To Excite People About Web Analytics: Five Tips. (Avinash Kaushik) [...]

By: Tal Galili

Tal Galili — Sun, 13 Apr 2008 14:57:09 +0000

Many LOL’s (and enriching) :)
Thanks for the great article Avinash !

By: Praveen Kumar C

Praveen Kumar C — Sat, 12 Apr 2008 13:15:39 +0000

Hi Avinash,

This is my first comment on your blog though I am a regular reader from late of 2007. Wonderful post this is. You are not just a expert in web analytics , expert in WEB ANGELINATICS too.. :D I mean.. skilled in explaining the things… I admired at your way of blogging with the neat pictures, examples and so on..

Occam’s Razor, really an excellent reference to students of the “Web Ananlytics” University. Of course, for the professors too. Keep up the good work.

Thanks,
Praveen Kumar C

By: Weekly Links for April 11th, 2008 | .eduGuru

Weekly Links for April 11th, 2008 | .eduGuru — Fri, 11 Apr 2008 16:01:59 +0000

[...] How To Excite People About Web Analytics: Five Tips - Getting your key decision makers to use data can be tough. This article lays out five strategies you can use to truly get people excited about using data & analytics. [...]

By: Rick Maresch

Rick Maresch — Thu, 10 Apr 2008 15:57:32 +0000

Good post! I’ve worked at a publishing company, and web analytics according to them was boring, useless en incomprehensible…..

I wish I had these tips when I worked there, but will keep them in mind, now that I’ve started my own company :-)

By: Carl

Carl — Thu, 10 Apr 2008 15:18:26 +0000

Hi Avinash,
Thanks for a great post (again)! I work at a company that are fairly new to web analytics and I am currently doing a tour within that company to increase awareness about web analytics. I’ve noticed that my colleagues sometimes view web analytics as just a mount evererst of reports and they don’t really know where and how to start - something that usually ends up with nothing more than a bunch of big sighs.

My medicine has (so far) been to make it fun and exciting instead of boring and plain numbers. so in my first slide during the tour I say: “it’s complex, it’s time consuming, it’s statistics… and it’s worth it!”

The “worried” look on their face turns into a more “curious” look afterwords and the “fun-and-exciting-approach” works like a charm. Giving examples of “success stories” in the web analytics world (outside the walls of my company) has also been of great value for the audience. That said, it would be great to read a post about success stories from projects you’ve been involved in!

All the best,
Carl

By: Theodor

Theodor — Thu, 10 Apr 2008 08:50:08 +0000

After working with analytics for a while I knew that the hardest part is getting through to people. Everything else is just hard work. People matters demand a different skill, or rather skills. What works for one person might not work for others. Anyway, after sending out data and reports I found out that people do not act on them..mainly because it is to intimidating. Now I have shifted strategy. Conclude the findings in words and not graphs/excel. Then talk to everyone involved not through a big conference but grab them at the coffe machine. So far this has worked fine. If you are an analyst out there remember that chaning peoples habits takes time. Loooooonger than you might think :).

Thanks Avinash for a great blog. Keep up the good work, and I am really excited to hear from you about what Google Analytics has in stored for the near future, since you have inside info.:)

By: Jon Whitehead

Jon Whitehead — Wed, 09 Apr 2008 23:21:21 +0000

Avinash - awesome post and very helpful as I am currently pushing the value of WA upstairs (again). Any tips on showing the monetary value of a pure content site?

Matt - great line - “The key to talking web analytics is to not let anyone know you’re talking web analytics”

cheers
Jon

By: angie

angie — Wed, 09 Apr 2008 22:21:00 +0000

(Another) Inspiring post, Avinash! I especially like #3. And I already have the white cat!

By: Matt

Matt — Wed, 09 Apr 2008 19:06:59 +0000

To date, I’ve appreciated all of the experiences you’ve shared in various places. Some are actionable, some are amusing, all have some degree of thought behind them. Beyond the WA world, bloggers at large could learn something from you :)

I made the poor college-graduate decision to go to work with a company who created a web analytics position for me. They’ve gone from uncontrolled growth to stability, but have disenfranchised a lot of their employees along the way.

I really identify with the “Hold Internal Conferences,” except we do it externally, and I occasionally pay for the lunch. I use the angle of “what do you do here” and listen for opportunities to use existing data to make more efficient moves. It’s all gravy until the paths start to cross (read: politics).

Find time to listen to the people around you. They can use your expertise (not your ego), they just don’t know how to tell you. The key to talking web analytics is to not let anyone know you’re talking web analytics.

By: Creativity: 3 Ways to Seize the Opportunity to be Creative! « Dot Connector

Creativity: 3 Ways to Seize the Opportunity to be Creative! « Dot Connector — Wed, 09 Apr 2008 18:01:17 +0000

[...] Think about it:the people who are reading your update (probably an email) are senior leaders in your organization who care about such results. You have their attention! Use this to your advantage. As Avinash Kaushik says, “don’t puke data out.” Always intepret what you think is happening in the data you are providing. And go beyond that: propose new ideas based on what the numbers are telling you. [...]

By: Dan

Dan — Wed, 09 Apr 2008 16:48:18 +0000

Thanks Avinash! I have been reading your blog for a few months now and its really great stuff.

I think this is my favorite post so far. It reminds me of the chapter from “Don’t Make me Think” where Krug talks about how to get around the common arguments in web teams have on usability and how to convince your boss to start usability testing.

I find these type of chapters/blog posts to be just super helpful. I feel like these political questions are something a lot of readers (at least me and the commenter’s above!) have in the back of their mind when learning about the technical concepts but either we aren’t sure the author is aware, or we think they might be aware but we still don’t really expect them to address the issue.

But when the author/blogger does addresses it, especially so thoroughly like this post it is just awesome.

P.S. Have been using 4q now for a few weeks and it has proven to be very useful already. I set it up on a site I made for my parents business and they were very pretty amazed at what people had to say and were very eager to make some of the changes they suggested. Compare that with the months I have had GA running on the site, and the only change I made in that time was to optimize the page titles for SEO!

Also just wanted to say how cool I think it is that you donate 100% of your book profit to charity.

Big fan.

-Dan