Comments on: Web Metrics Demystified http://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html Pluralitas non est ponenda sine neccesitate. Mon, 15 Mar 2010 07:20:17 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Put-in-Play Percentage: A “Great Metric” for Youth Baseball? | Gilligan on Data by Tim Wilsonhttp://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html/comment-page-1#comment-488093 Put-in-Play Percentage: A “Great Metric” for Youth Baseball? | Gilligan on Data by Tim Wilson Thu, 30 Jul 2009 14:06:00 +0000 http://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html#comment-488093 [...] But Is It a Great Metric? Due to one of those “lotta’ things goin’ on” projects I referenced at the beginning of this post, I had an occasion to revisit one of my favorite Avinash Kaushik posts last week, in which he listed four attributes of a great metric. How does PIP stand up to them? Let’s see! [...] [...]
But Is It a Great Metric?
Due to one of those “lotta’ things goin’ on” projects I referenced at the beginning of this post, I had an occasion to revisit one of my favorite Avinash Kaushik posts last week, in which he listed four attributes of a great metric. How does PIP stand up to them? Let’s see!
[...]

]]> By: Avinash Kaushik - Smitizzare il Web analytics parte 1 - ideawebitaliahttp://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html/comment-page-1#comment-486370 Avinash Kaushik - Smitizzare il Web analytics parte 1 - ideawebitalia Mon, 18 May 2009 05:23:20 +0000 http://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html#comment-486370 [...] con questo articolo (si aggiunge al mio post della settimana scorsa: Web Metrics Demistifyed). Cinque cose che puoi fare senza avere assolutamente alcuna nozione di Web analytics (o web [...] [...] con questo articolo (si aggiunge al mio post della settimana scorsa: Web Metrics Demistifyed). Cinque cose che puoi fare senza avere assolutamente alcuna nozione di Web analytics (o web [...]

]]> By: Avinash Kaushikhttp://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html/comment-page-1#comment-475947 Avinash Kaushik Wed, 19 Nov 2008 06:46:27 +0000 http://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html#comment-475947 <strong><font color=blue>Emma:</font></strong> First I wanted to mention that the below metrics will be available for you in GA soon:<img src="http://www.kaushik.net/avinash/wp-content/uploads/2007/11/ga_adsense_integration.png" alt="Google Analytics And AdSense Integration" />It is in Private Closed Beta right now. But fingers crossed it will be in public beta soon and then you can use it.It gives you a robust set of metrics.But other than above you would want to ask yourself the same questions: What's your outcome, what are your goals.I am assuming you want lots of people to come to your site, you want them to come repeatedly (so that), and have them click on your adsense links.In that case I would also track, over time, the main traffic sources (search, direct, referring sources) and keep track of the top ones over time. I would also focus on metrics like Visitor Loyalty (to know if the same people visit my website again and again, this is a good thing) and I will also track what other "micro conversions" people are doing on my site (if they are not clicking on ads!). See this post:<a href="http://www.kaushik.net/avinash/2008/03/excellent-analytics-tip-13-measure-macro-and-micro-conversions.html" rel="nofollow">Excellent Analytics Tip #13: Measure Macro AND Micro Conversions</a>Hope this helps a little bit.-Avinash. Emma: First I wanted to mention that the below metrics will be available for you in GA soon:

Google Analytics And AdSense Integration

It is in Private Closed Beta right now. But fingers crossed it will be in public beta soon and then you can use it.

It gives you a robust set of metrics.

But other than above you would want to ask yourself the same questions: What's your outcome, what are your goals.

I am assuming you want lots of people to come to your site, you want them to come repeatedly (so that), and have them click on your adsense links.

In that case I would also track, over time, the main traffic sources (search, direct, referring sources) and keep track of the top ones over time. I would also focus on metrics like Visitor Loyalty (to know if the same people visit my website again and again, this is a good thing) and I will also track what other "micro conversions" people are doing on my site (if they are not clicking on ads!). See this post:

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions

Hope this helps a little bit.

-Avinash.

]]> By: Emmahttp://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html/comment-page-1#comment-475921 Emma Wed, 19 Nov 2008 02:41:03 +0000 http://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html#comment-475921 So, I have a question and I hope you'll be able to help me. I've been searching through your blog, through Google Analytics help, have asked twitter, have searched on Google and I can't seem to find anything on this.I'm looking to figure out what metrics would be good metrics to track for a website that is primarily concerned with people clicking on their AdSense ads and leaving the site. Traditional metrics I would track for content-oriented sites don't really fit the bill here but I can't figure out anything beyond Revenue Per Visit and Revenue Per Visitor. There's no way this site is able to track when people click on ads, as far as I know, through GA. Your blog obviously focuses on e-commerce sites or content sites but nothing mentions AdSense-driven sites.Thanks! So, I have a question and I hope you'll be able to help me. I've been searching through your blog, through Google Analytics help, have asked twitter, have searched on Google and I can't seem to find anything on this.

I'm looking to figure out what metrics would be good metrics to track for a website that is primarily concerned with people clicking on their AdSense ads and leaving the site. Traditional metrics I would track for content-oriented sites don't really fit the bill here but I can't figure out anything beyond Revenue Per Visit and Revenue Per Visitor. There's no way this site is able to track when people click on ads, as far as I know, through GA. Your blog obviously focuses on e-commerce sites or content sites but nothing mentions AdSense-driven sites.

Thanks!

]]> By: Embedded Components and Tools Blog Center » Blog Archive » The Marketing Bubblehttp://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html/comment-page-1#comment-472960 Embedded Components and Tools Blog Center » Blog Archive » The Marketing Bubble Thu, 09 Oct 2008 18:05:48 +0000 http://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html#comment-472960 [...] Chris and others point out that although the use of CRM tools are well intentioned – a large percentage of marketers do not get the needed monitoring data to successfully adapt to changes or to meet the changing needs within the company’s community. Chris describes how a company can use their CRM as part of an integrated analytics strategy:* Use reports and analytics stored within the CRM * Integration of a word-of-mouth program integrated with the CRM * Creation of an advisory board from the most influential customers identified from CRM [...] [...]
Chris and others point out that although the use of CRM tools are well intentioned – a large percentage of marketers do not get the needed monitoring data to successfully adapt to changes or to meet the changing needs within the company’s community. Chris describes how a company can use their CRM as part of an integrated analytics strategy:

* Use reports and analytics stored within the CRM
* Integration of a word-of-mouth program integrated with the CRM
* Creation of an advisory board from the most influential customers identified from CRM
[...]

]]> By: Daynnehttp://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html/comment-page-1#comment-435966 Daynne Mon, 17 Mar 2008 11:04:21 +0000 http://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html#comment-435966 It is kind off-topic but maybe you have time to answer - Google AnalyticsI am trying to track conversions between two websites. One site (A) sends referrals (content site) to another site (B - e-commerce platform) which processes the actual transaction.I tried to setup up google analytics gooals (site A) to track conversions between sites A and B but it seems (maybe I am wrong)as though analytics can only track conversions on one domain. It is kind off-topic but maybe you have time to answer – Google Analytics

I am trying to track conversions between two websites. One site (A) sends referrals (content site) to another site (B – e-commerce platform) which processes the actual transaction.I tried to setup up google analytics gooals (site A) to track conversions between sites A and B but it seems (maybe I am wrong)as though analytics can only track conversions on one domain.

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