Comments on: Multiplicity: Succeed Awesomely At Web Analytics 2.0! http://www.kaushik.net/avinash/2007/11/multiplicity-succeed-awesomely-at-web-analytics-20.html Pluralitas non est ponenda sine neccesitate. Fri, 12 Mar 2010 13:58:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Hablemos de Analítica Web: entrevista a Javier Godoy « Blog de Marketing Online de Tristán Elóseguihttp://www.kaushik.net/avinash/2007/11/multiplicity-succeed-awesomely-at-web-analytics-20.html/comment-page-1#comment-491239 Hablemos de Analítica Web: entrevista a Javier Godoy « Blog de Marketing Online de Tristán Elósegui Tue, 16 Feb 2010 08:02:14 +0000 http://www.kaushik.net/avinash/2007/11/multiplicity-succeed-awesomely-at-web-analytics-20.html#comment-491239 [...] Hay dos grandes grupos de herramientas, las que responden a la pregunta sobre el «qué» y siguen todo lo que hace el usuario en el sitio web, click a click, y las que responden al «por qué» como encuestas, las hay que comparan la respuesta del usuario ante dos contenidos (testing), etc., etc. La mejor clasificación de herramientas y para qué sirven es la de Avinash Kaushik en su último libro Web Analitics 2.0. La clave es esa, que hay multiples herramientas, no sólo una que colocamos en la web y ya está. [...] [...]
Hay dos grandes grupos de herramientas, las que responden a la pregunta sobre el «qué» y siguen todo lo que hace el usuario en el sitio web, click a click, y las que responden al «por qué» como encuestas, las hay que comparan la respuesta del usuario ante dos contenidos (testing), etc., etc. La mejor clasificación de herramientas y para qué sirven es la de Avinash Kaushik en su último libro Web Analitics 2.0. La clave es esa, que hay multiples herramientas, no sólo una que colocamos en la web y ya está.
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]]> By: dSLRs, Holgas, and Web Analytics (A Story of Multiplicity)http://www.kaushik.net/avinash/2007/11/multiplicity-succeed-awesomely-at-web-analytics-20.html/comment-page-1#comment-490839 dSLRs, Holgas, and Web Analytics (A Story of Multiplicity) Mon, 11 Jan 2010 20:17:33 +0000 http://www.kaushik.net/avinash/2007/11/multiplicity-succeed-awesomely-at-web-analytics-20.html#comment-490839 [...] A few years back, I remember reading a blog post by Avinash Kaushik on the subject of Multiplicity. In theory, I completely agreed with the idea of multiplicity however in practice, I found myself being a laser beam for all things Omniture. I was the perfect case study for the “single source of truth” model. I found myself sitting in strategy meetings where analytics was being discussed and I found myself sitting on the outside, only to be brought in if there was an “Omniture issue” or a question we needed “Omniture to answer”. [...] [...]
A few years back, I remember reading a blog post by Avinash Kaushik on the subject of Multiplicity. In theory, I completely agreed with the idea of multiplicity however in practice, I found myself being a laser beam for all things Omniture. I was the perfect case study for the “single source of truth” model. I found myself sitting in strategy meetings where analytics was being discussed and I found myself sitting on the outside, only to be brought in if there was an “Omniture issue” or a question we needed “Omniture to answer”.
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]]> By: 如何克服 Web 分析的 11 大障碍 | SEM WATCHhttp://www.kaushik.net/avinash/2007/11/multiplicity-succeed-awesomely-at-web-analytics-20.html/comment-page-1#comment-490625 如何克服 Web 分析的 11 大障碍 | SEM WATCH Tue, 22 Dec 2009 10:00:47 +0000 http://www.kaushik.net/avinash/2007/11/multiplicity-succeed-awesomely-at-web-analytics-20.html#comment-490625 [...] 在宏观层面上你应该知道协调数据是非常有难度的，我相信我们一个比较好的方法是多元化战略（Multiplicity strategy）。 [...] [...] 在宏观层面上你应该知道协调数据是非常有难度的，我相信我们一个比较好的方法是多元化战略（Multiplicity strategy）。 [...]

]]> By: Big brands, small ideas | b r a n t shttp://www.kaushik.net/avinash/2007/11/multiplicity-succeed-awesomely-at-web-analytics-20.html/comment-page-1#comment-488708 Big brands, small ideas | b r a n t s Thu, 03 Sep 2009 04:28:34 +0000 http://www.kaushik.net/avinash/2007/11/multiplicity-succeed-awesomely-at-web-analytics-20.html#comment-488708 [...] In BlogAdda’s interview with Avinash Kaushik, Google’s Analytics evangelist, I had asked about the effect of the ‘emotional responses’ in social media on the field of analytics. As he explains, there cannot be a single tool that can capture all data, and those who monitor this, will have to get used to the idea of multiplicity. From just deciding where communication will be distributed (and to a certain extent, consumed) to having to track where conversations are happening in an ‘everything reviewed‘ (Transparency, Trendwatching’s September trend) world, and then deciding the what-why – that is quite a drastic change. These are obviously not mutually exclusive, but it still is a challenge. [...] [...]
In BlogAdda’s interview with Avinash Kaushik, Google’s Analytics evangelist, I had asked about the effect of the ‘emotional responses’ in social media on the field of analytics. As he explains, there cannot be a single tool that can capture all data, and those who monitor this, will have to get used to the idea of multiplicity. From just deciding where communication will be distributed (and to a certain extent, consumed) to having to track where conversations are happening in an ‘everything reviewed‘ (Transparency, Trendwatching’s September trend) world, and then deciding the what-why – that is quite a drastic change. These are obviously not mutually exclusive, but it still is a challenge.
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]]> By: Effective Web Performance: The Culture of Performance - Newest Industryhttp://www.kaushik.net/avinash/2007/11/multiplicity-succeed-awesomely-at-web-analytics-20.html/comment-page-1#comment-488470 Effective Web Performance: The Culture of Performance - Newest Industry Fri, 21 Aug 2009 13:31:20 +0000 http://www.kaushik.net/avinash/2007/11/multiplicity-succeed-awesomely-at-web-analytics-20.html#comment-488470 [...] The web is quite complex, you are going to access multiple sources of data, you are going to have to do a lot of leg work. Blood, sweat and tears. You don’t just need tools for that (remember 85% of the data you get from any tool, free or paid is essentially the same). You need people!Hire the best people you can find, tools will never be a limitation for them.from This I Believe [A Manifesto for Web Marketers & Analysts]Staring at this as I sipped my coffee stopped me dead. [...] [...]
The web is quite complex, you are going to access multiple sources of data, you are going to have to do a lot of leg work. Blood, sweat and tears. You don’t just need tools for that (remember 85% of the data you get from any tool, free or paid is essentially the same). You need people!

Hire the best people you can find, tools will never be a limitation for them.

from This I Believe [A Manifesto for Web Marketers & Analysts]

Staring at this as I sipped my coffee stopped me dead.
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]]> By: Avinash Kaushik, Analytics Evangelist - Interview at BlogAddahttp://www.kaushik.net/avinash/2007/11/multiplicity-succeed-awesomely-at-web-analytics-20.html/comment-page-1#comment-488448 Avinash Kaushik, Analytics Evangelist - Interview at BlogAdda Thu, 20 Aug 2009 11:55:06 +0000 http://www.kaushik.net/avinash/2007/11/multiplicity-succeed-awesomely-at-web-analytics-20.html#comment-488448 [...] Multiplicity: Succeed Awesomely At Web Analytics 2.0! [...] [...] Multiplicity: Succeed Awesomely At Web Analytics 2.0! [...]

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