Comments on: Social Objects and doing the Stupid Passion Thing http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html Pluralitas non est ponenda sine neccesitate. Fri, 29 Aug 2008 08:56:28 +0000 http://wordpress.org/?v=2.6.1 By: Dr.Mani http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-398620 Dr.Mani Thu, 03 Jan 2008 03:34:10 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-398620 Avinash, I read the manifesto last month and had several 'A-ha' moments too. Next step - to meet Hugh and have him cartoon one of my Moo.com cards. Cumbria, here I come! :) All success Dr.Mani Avinash, I read the manifesto last month and had several ‘A-ha’ moments too.

Next step - to meet Hugh and have him cartoon one of my Moo.com cards.

Cumbria, here I come! :)

All success
Dr.Mani

]]> By: Ned Kumar http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-331183 Ned Kumar Mon, 05 Nov 2007 15:57:45 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-331183 Avinash, thanks for sharing Hugh’s manifesto..I really enjoyed going through the 'How to be creative'. Social objects and Social Media is here to stay and the sooner firms embrace it as a channel, the better it is for them (and the consumers). I was reading on Social Media the other day and it is no coincidence that it resonated very well with your statements like "...it is more about creating products and services that transcend and become social objects that create conversation." In today's world of internet/web2.0 and the like, consumption of goods to a large extent has gone from a "push" to a "pull" as you point out. More and more, [IMHO] it is not the million dollar Superbowl commercial that is generating conversions but the 'conversations' happening on the social media among friends and relatives. Another interesting aspect is that social media and social objects has redefined 'cultural' boundaries, going from a national perspective to one more focused along attitude and views. This to me was an interesting paradigm shift considering that with the abundance of information at hand in this technological age, it does not matter any more if you reside in New York or a small village in India, China, or Africa. To close out, I agree with your thoughts on how social objects should apply to Marketing ...the one thing I am not sure is whether Marketing is ready to embrace social objects :-). It is a high-risk, high-reward proposition. -Ned Avinash, thanks for sharing Hugh’s manifesto..I really enjoyed going through the ‘How to be creative’.

Social objects and Social Media is here to stay and the sooner firms embrace it as a channel, the better it is for them (and the consumers). I was reading on Social Media the other day and it is no coincidence that it resonated very well with your statements like “…it is more about creating products and services that transcend and become social objects that create conversation.” In today’s world of internet/web2.0 and the like, consumption of goods to a large extent has gone from a “push” to a “pull” as you point out. More and more, [IMHO] it is not the million dollar Superbowl commercial that is generating conversions but the ‘conversations’ happening on the social media among friends and relatives.

Another interesting aspect is that social media and social objects has redefined ‘cultural’ boundaries, going from a national perspective to one more focused along attitude and views. This to me was an interesting paradigm shift considering that with the abundance of information at hand in this technological age, it does not matter any more if you reside in New York or a small village in India, China, or Africa.

To close out, I agree with your thoughts on how social objects should apply to Marketing …the one thing I am not sure is whether Marketing is ready to embrace social objects :-). It is a high-risk, high-reward proposition.

-Ned

]]> By: Trip Around the Blogosphere 11-04-2007 | Pajama Professional http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-330498 Trip Around the Blogosphere 11-04-2007 | Pajama Professional Mon, 05 Nov 2007 06:30:45 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-330498 [...] Avinash says: “Blogging brings the world together. It makes it smaller. It now means there are just two pixels of separation, not six degrees.” He has a post about passion vs. cash that I highly recommend reading. [...] [...] Avinash says: “Blogging brings the world together. It makes it smaller. It now means there are just two pixels of separation, not six degrees.” He has a post about passion vs. cash that I highly recommend reading. [...]

]]> By: Juan Damia http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-324952 Juan Damia Fri, 02 Nov 2007 01:29:42 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-324952 Excelent post Avinash! The perfect balance between humor and analytics ;-) Excelent post Avinash! The perfect balance between humor and analytics ;-)

]]> By: Blogging is Indispensible to a Startup « SmoothSpan Blog http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-324338 Blogging is Indispensible to a Startup « SmoothSpan Blog Thu, 01 Nov 2007 17:01:33 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-324338 [...] The networking aspects of blogs are huge.  I meet people continuosly through mine.  The topics I write about drive interesting people to me that I never would have known to contact.  The blog also serves as a wonderful introduction when I want to meet someone.  Avinash Kaushik says blogs reduce our 6 degrees of separation to just a couple of pixels through blogs, and anyone who is a successful blogger would tell you they’ve felt it first hand.  In terms of getting the word out, Fred Wilson writes about how Google launched OpenSocial almost entirely through blogs and it worked beautifully.  Conferences can be helpful for a lot of launch and momentum gathering, but it’s hard to imagine one that didn’t have a big blogosphere windup to drive traffic to the conference and then to dissect what went on there so the content is repackaged and made available to those who couldn’t attend physically. [...] [...] The networking aspects of blogs are huge.  I meet people continuosly through mine.  The topics I write about drive interesting people to me that I never would have known to contact.  The blog also serves as a wonderful introduction when I want to meet someone.  Avinash Kaushik says blogs reduce our 6 degrees of separation to just a couple of pixels through blogs, and anyone who is a successful blogger would tell you they’ve felt it first hand.  In terms of getting the word out, Fred Wilson writes about how Google launched OpenSocial almost entirely through blogs and it worked beautifully.  Conferences can be helpful for a lot of launch and momentum gathering, but it’s hard to imagine one that didn’t have a big blogosphere windup to drive traffic to the conference and then to dissect what went on there so the content is repackaged and made available to those who couldn’t attend physically. [...]

]]> By: Jahangir http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-324227 Jahangir Thu, 01 Nov 2007 14:47:56 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-324227 Avinash, Thanks for introducing me to Hugh’s work. Never thought about the term "Social Objects" before. Its interesting how Hugh describes "Social Objects" in terms of "Social Networking". Very thought provoking. -Jahangir Avinash,

Thanks for introducing me to Hugh’s work.

Never thought about the term “Social Objects” before. Its interesting how Hugh describes “Social Objects” in terms of “Social Networking”.

Very thought provoking.

-Jahangir

]]> By: Beelzebub http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-323940 Beelzebub Thu, 01 Nov 2007 10:14:50 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-323940 Hi Avinash I just discovered you and your blog last night, when someone nominated you as a conference speaker and sent me a link to a great YouTube video of your presentation on web analytics. Pleased to meet you! You've a great blog and I'm in awe of your blogging success. Great presentation too, who knew web analytics could be so engaging :-) I've already recommended your presentation and blog to friends. Beelzebub Hi Avinash

I just discovered you and your blog last night, when someone nominated you as a conference speaker and sent me a link to a great YouTube video of your presentation on web analytics. Pleased to meet you! You’ve a great blog and I’m in awe of your blogging success. Great presentation too, who knew web analytics could be so engaging :-) I’ve already recommended your presentation and blog to friends.

Beelzebub

]]> By: Florian http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-323674 Florian Thu, 01 Nov 2007 06:18:59 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-323674 I hope you had had a great time at Darden. I love the school and am amazed about the Online Marketing Program they have built. Thanks for your contribution to the school. Florian Darden '05 I hope you had had a great time at Darden. I love the school and am amazed about the Online Marketing Program they have built.

Thanks for your contribution to the school.

Florian
Darden ‘05

]]> By: Would you like to be Biker Jim’s Gourmet Dogs or the Russian Guy? : AccMa http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-322948 Would you like to be Biker Jim’s Gourmet Dogs or the Russian Guy? : AccMa Wed, 31 Oct 2007 21:11:25 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-322948 [...] Side note: Biker Jim’s cart is a real life example of what Hugh MacLeod means when he talks about social objects. Avinash Kaushik has a great story about meeting Hugh. So do I. And there’s a really cool video from Scoble: [...] [...] Side note: Biker Jim’s cart is a real life example of what Hugh MacLeod means when he talks about social objects. Avinash Kaushik has a great story about meeting Hugh. So do I. And there’s a really cool video from Scoble: [...]

]]> By: Alan Rimm-Kaufman http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-322366 Alan Rimm-Kaufman Wed, 31 Oct 2007 12:38:34 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-322366 Hi Avinash -- I too greatly enjoyed Hugh's talk. Many thanks to you as well for coming. If any folks interested, Darden will be offering the course again in the spring. Here's the link. http://www.darden.edu/exed/programs/default.aspx?stage=sem&id=69 While we're still confirming exactly who will be speaking, rest assured the caliber and content will be top-notch. Cheers -- Alan Hi Avinash –

I too greatly enjoyed Hugh’s talk.

Many thanks to you as well for coming.

If any folks interested, Darden will be offering the course again in the spring.

Here’s the link.

http://www.darden.edu/exed/programs/default.aspx?stage=sem&id=69

While we’re still confirming exactly who will be speaking, rest assured the caliber and content will be top-notch.

Cheers –

Alan

]]> By: René Dechamps Otamendi http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-322114 René Dechamps Otamendi Wed, 31 Oct 2007 08:35:39 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-322114 Hi Avinash, Indeed, great ideas. Manuela was very happy to receive your email and see the pictures of her business cards design in your post. Cheers from Stockholm and see you soon, René Hi Avinash,

Indeed, great ideas. Manuela was very happy to receive your email and see the pictures of her business cards design in your post.

Cheers from Stockholm and see you soon,

René

]]> By: Jon Whitehead http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-321897 Jon Whitehead Wed, 31 Oct 2007 05:34:17 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-321897 Fantastic. it inspired me to contact a new site about climate change advertising on idealist.org and offer my services. I really like the sex and cash theory! cheers Jon Fantastic. it inspired me to contact a new site about climate change advertising on idealist.org and offer my services. I really like the sex and cash theory!

cheers

Jon

]]> By: Beth http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-321490 Beth Wed, 31 Oct 2007 00:01:34 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-321490 SPT's make the world go around! Here's a fave recent quote from a writing blog I like: Respect your creativity or it'll get tired of you and move on. Thanks, Avinash. SPT’s make the world go around!

Here’s a fave recent quote from a writing blog I like: Respect your creativity or it’ll get tired of you and move on.

Thanks, Avinash.

]]> By: Lauren http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-321114 Lauren Tue, 30 Oct 2007 18:47:54 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-321114 Great story Avinash! This post highlights, IMNSHO, the main reason for the great success of your blog. You are just doing you "stupid" passion thing. No hidden agendas, no sales, no <i>look at me I am smart</i>. In your blog posts and in your presentations (I have seen you live twice now) your passion is clear. Keep doing your SPT. :-) Lauren Great story Avinash!

This post highlights, IMNSHO, the main reason for the great success of your blog. You are just doing you “stupid” passion thing. No hidden agendas, no sales, no look at me I am smart.

In your blog posts and in your presentations (I have seen you live twice now) your passion is clear.

Keep doing your SPT. :-)

Lauren

]]> By: Joaquin http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-321049 Joaquin Tue, 30 Oct 2007 17:56:58 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-321049 That's amazing stuff indeed. I discovered Hugh a year ago and have been reading all his stuff ever since. I reread "How to be creative" every now and then, and always gain new insights. I do t-shirts. Before Hugh, it would be only words, powerful messages (try to), after seeing his work I decided to incorporate drawings (sort of crappy, cause I can't draw that well, but it's "my voice" in the end). Inspirational, indeed. Cheers. That’s amazing stuff indeed. I discovered Hugh a year ago and have been reading all his stuff ever since. I reread “How to be creative” every now and then, and always gain new insights. I do t-shirts. Before Hugh, it would be only words, powerful messages (try to), after seeing his work I decided to incorporate drawings (sort of crappy, cause I can’t draw that well, but it’s “my voice” in the end). Inspirational, indeed. Cheers.

]]> By: Mar http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-320954 Mar Tue, 30 Oct 2007 16:18:39 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-320954 i really enjoyed Hugh's manifesto, thank you for pointing him out to us. i really enjoyed Hugh’s manifesto, thank you for pointing him out to us.

]]> By: Dr. Pete http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-320944 Dr. Pete Tue, 30 Oct 2007 16:04:26 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-320944 I'm not sure entirely why, but I just dropped everything after reading your post and read Hugh's manifesto. Really amazing stuff; thanks for pointing it out. I’m not sure entirely why, but I just dropped everything after reading your post and read Hugh’s manifesto. Really amazing stuff; thanks for pointing it out.

]]> By: Jen http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-320787 Jen Tue, 30 Oct 2007 13:42:51 +0000 http://www.kaushik.net/avinash/2007/10/social-objects-and-doing-the-stupid-passion-thing.html#comment-320787 All I can say is wow! What a great way to start the morning. I hadn't read that before (even though I had seen gapingvoid), thank you for sharing it. I can't wait for my SPT to crystalize ... if only the manifesto had said what to do about that ;) All I can say is wow! What a great way to start the morning. I hadn’t read that before (even though I had seen gapingvoid), thank you for sharing it. I can’t wait for my SPT to crystalize … if only the manifesto had said what to do about that ;)

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