Comments on: Social Objects and doing the Stupid Passion Thing

By: Vincent van der Lubbe

Vincent van der Lubbe — Wed, 30 Dec 2009 19:07:43 +0000

Thanks Avinash for continuing your STP thing. I actually like to read about it :-) And it seems there is more of us … Have a wonderfully STP and passionate new year!

By: Richard Menon

Richard Menon — Wed, 30 Dec 2009 10:17:35 +0000

Good one……excellent analysis and observation.

By: Vinoo Robert

Vinoo Robert — Wed, 30 Dec 2009 03:40:30 +0000

I did this stupid passion thing 10 years ago and like 99% of first time businesses got burnt, pretty badly! More than the effect of the burns is the memory of how good I felt doing the stupid passion thing. I am getting there now, albeit slowly and more interestingly through the virtual, online world :-)

Cheers to that `stupid passion thing' :-)

By: After four long years at iPerceptions « Turn Up The Silence

After four long years at iPerceptions « Turn Up The Silence — Mon, 20 Jul 2009 19:35:59 +0000

[...]
We will look back in a hundred years at the past 15, and we will realize that it represents a very small blip in the overall paradigm shift. I fundamentally believe that we are only just beginning to define what the web means, and I am excited for what comes next.

As for me, I’m off to do my ‘stupid passion thing’.  I will still be working with the team at iPerceptions, and not swaying too far from the web analytics industry.  
[...]

By: Dr.Mani

Dr.Mani — Thu, 03 Jan 2008 03:34:10 +0000

Avinash, I read the manifesto last month and had several 'A-ha' moments too.

Next step – to meet Hugh and have him cartoon one of my Moo.com cards.

Cumbria, here I come! :)

All success
Dr.Mani

By: Ned Kumar

Ned Kumar — Mon, 05 Nov 2007 15:57:45 +0000

Avinash, thanks for sharing Hugh’s manifesto..I really enjoyed going through the 'How to be creative'.

Social objects and Social Media is here to stay and the sooner firms embrace it as a channel, the better it is for them (and the consumers). I was reading on Social Media the other day and it is no coincidence that it resonated very well with your statements like "…it is more about creating products and services that transcend and become social objects that create conversation." In today's world of internet/web2.0 and the like, consumption of goods to a large extent has gone from a "push" to a "pull" as you point out. More and more, [IMHO] it is not the million dollar Superbowl commercial that is generating conversions but the 'conversations' happening on the social media among friends and relatives.

Another interesting aspect is that social media and social objects has redefined 'cultural' boundaries, going from a national perspective to one more focused along attitude and views. This to me was an interesting paradigm shift considering that with the abundance of information at hand in this technological age, it does not matter any more if you reside in New York or a small village in India, China, or Africa.

To close out, I agree with your thoughts on how social objects should apply to Marketing …the one thing I am not sure is whether Marketing is ready to embrace social objects :-). It is a high-risk, high-reward proposition.

-Ned