Comments on: Kick Butt With Internal Site Search Analytics

By: 《14个绝佳的站长工具》（转）

《14个绝佳的站长工具》（转） — Sat, 13 Mar 2010 00:11:36 +0000

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如果他们搜索的内容不存在？那么你可以考虑将此内容添加到你的网站中去。
如果搜索的内容已经存在：
(i) 看一看搜索是否已经关联了所有相关的结果。
(ii) 考虑是否应该调整一下用户搜索内容的优先级，让它们在网站中更容易被用户发现。
下面是一些不错的参考资料：

* A guide to internal site search analytics.
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By: Búsquedas internas en el sitio web « La compreria

Búsquedas internas en el sitio web « La compreria — Mon, 08 Mar 2010 12:50:01 +0000

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Aquí os dejo una post de mi amigo Avinash Internal Site Search Analytics, donde profundiza cómo podemos aprovechar las búsquedas internas en el sitio web.

PD: La fuente de los datos es la tecnología de Netsuus, en ningún caso se ha obtenido esta información vía el sistema de analítica web de los sitios web analizados.
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By: Avinash Kaushik

Avinash Kaushik — Sat, 06 Mar 2010 06:25:12 +0000

Willem: Google Analtyics will need toe search query to be in a parameter in the url for it to work. So something like:

abc.com/q=willem+mass

Or whatever.

If you are unable to configure your system to put the search value in a parameter (rather than as /search/phrase/willem+mass) then you might consider using custom variables in GA to pass the search values into GA. More on custom variables here:

http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html

All that said right now I think if you go to Content -> Content Drilldown and drill down to /search (just use Filter at the bottom of the table to find it) and click on /prhase then you will find all your internal searches listed there.

You won't get all the reports that you might in the internal site search,but at least you'll get the queries and how often they are made.

-Avinash.

By: Willem Maas

Willem Maas — Fri, 05 Mar 2010 23:39:45 +0000

Avinash,

Do you know how to configure GA for on-site search when query doesn't include the "=" operator?

Like this:
http://abc.com/search/phrase/willem+maas

I've set up GA with "/search/phrase/" as query parameter, but I'm not getting any data.

One thought I had was set up a profile to track the queries but then missing the more interesting analysis above i think.

Thanks,
Willem.

By: SEO ROI » Google Is Indexing Site Searches

SEO ROI » Google Is Indexing Site Searches — Thu, 24 Sep 2009 03:48:28 +0000

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A while back I saw a video about using Google Analytics to track what searches people perform on your site (note: the video seems to be gone, but you can read Avinash’s explanation on how to set up the site search tracking). It seemed like something worth tracking, in order to find out what I might write to meet my visitors need, and perhaps get some keyword research too. So I set it up.
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By: Avinash Kaushik

Avinash Kaushik — Wed, 22 Jul 2009 20:01:25 +0000

Steve P: You can use Advanced Segmentation.

You can use Referral Path dimension. It allows you to segment out values in referring path, in your case from the weather channel.

Here's an example.

My blog is linked to from several articles from Wikipedia.

I want to know internal site search terms used by those that came from the Bounce Rate page on wikipedia.

I would create a segment: Referral Path, Contains, /wiki/bounce_rate (since the url of the page on wikipedia is http://en.wikipedia.org/wiki/Bounce_rate ).

Then I would apply that segment to the internal site search report (Content -> Site Search -> Search Terms) and that would tell me what keywords were typed by people who came from that particular page.

I am using a referring page in this example. Obviously you can use anything that you are getting in the referral path, like keywords or ad names or campaign ids or whatever.

You can also apply the segment to your web analytics landing page report or conversions or whatever.

Hope this helps.

Avinash.