Comments on: "Engagement" Is Not A Metric, It's An Excuse http://www.kaushik.net/avinash/2007/10/engagement-is-not-a-metric-its-an-excuse.html Pluralitas non est ponenda sine neccesitate. Mon, 15 Mar 2010 22:32:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: 3 Tricks on SEO & User Engagement | Search Engine Journalhttp://www.kaushik.net/avinash/2007/10/engagement-is-not-a-metric-its-an-excuse.html/comment-page-2#comment-491498 3 Tricks on SEO & User Engagement | Search Engine Journal Fri, 12 Mar 2010 13:58:43 +0000 http://www.kaushik.net/avinash/2007/10/engagement-is-not-a-metric-its-an-excuse.html#comment-491498 [...] User engagement is not one of those metrics you can calculate with a standard formula. It is rather a mix of quality and quantity metrics, unique for each website. However, users that comment on your blog, subscribe to your newsletter or RSS feed, fill up a contact form, or buy something are users that engage.How engaged are the users coming from search engines? The first trick is to start monitoring the performance of keywords when it comes to driving user engagement. [...] [...]
User engagement is not one of those metrics you can calculate with a standard formula. It is rather a mix of quality and quantity metrics, unique for each website. However, users that comment on your blog, subscribe to your newsletter or RSS feed, fill up a contact form, or buy something are users that engage.

How engaged are the users coming from search engines? The first trick is to start monitoring the performance of keywords when it comes to driving user engagement.
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]]> By: G5 Search Marketing » Blog Archive » Does Your Senior Housing Website Get the Attention it Deserves?http://www.kaushik.net/avinash/2007/10/engagement-is-not-a-metric-its-an-excuse.html/comment-page-2#comment-491242 G5 Search Marketing » Blog Archive » Does Your Senior Housing Website Get the Attention it Deserves? Tue, 16 Feb 2010 23:32:00 +0000 http://www.kaushik.net/avinash/2007/10/engagement-is-not-a-metric-its-an-excuse.html#comment-491242 [...] Creating an effective digital presence online is more than establishing identity and contracting with listing services. You must commit to building a website designed for user engagement and fill it with up-to-date content. The most successful websites engage visitors on multiple levels. [...] [...]
Creating an effective digital presence online is more than establishing identity and contracting with listing services. You must commit to building a website designed for user engagement and fill it with up-to-date content. The most successful websites engage visitors on multiple levels. [...]

]]> By: measurement – that old chestnut – steve bowenhttp://www.kaushik.net/avinash/2007/10/engagement-is-not-a-metric-its-an-excuse.html/comment-page-2#comment-491030 measurement – that old chestnut – steve bowen Fri, 29 Jan 2010 03:42:48 +0000 http://www.kaushik.net/avinash/2007/10/engagement-is-not-a-metric-its-an-excuse.html#comment-491030 [...] The problem is that people often see ad-value as a measure of outcome when in fact it is only a measure of output. All ad value does is quantify coverage. However, when I see purported measurements of outcome that include online chatter, web traffic and “buzz” I worry that we are going down the same path with digital and social media. I would not go so far as Avanish Kaushik in saying that “Engagement” Is Not A Metric, It’s An Excuse, but I would say that “Engagement” is Not An End, It’s a Means. [...] [...]
The problem is that people often see ad-value as a measure of outcome when in fact it is only a measure of output. All ad value does is quantify coverage. However, when I see purported measurements of outcome that include online chatter, web traffic and “buzz” I worry that we are going down the same path with digital and social media. I would not go so far as Avanish Kaushik in saying that “Engagement” Is Not A Metric, It’s An Excuse, but I would say that “Engagement” is Not An End, It’s a Means.
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]]> By: Google Analytics Blog: Web Analytics TV with Avinash and Nickhttp://www.kaushik.net/avinash/2007/10/engagement-is-not-a-metric-its-an-excuse.html/comment-page-2#comment-490796 Google Analytics Blog: Web Analytics TV with Avinash and Nick Thu, 07 Jan 2010 16:25:49 +0000 http://www.kaushik.net/avinash/2007/10/engagement-is-not-a-metric-its-an-excuse.html#comment-490796 [...] Why engagement is an "excuse" by Avinash Kaushik [...] [...] Why engagement is an "excuse" by Avinash Kaushik [...]

]]> By: What Is Engagement And How To We Measure It? | Social Media Explorerhttp://www.kaushik.net/avinash/2007/10/engagement-is-not-a-metric-its-an-excuse.html/comment-page-2#comment-490747 What Is Engagement And How To We Measure It? | Social Media Explorer Mon, 04 Jan 2010 10:01:58 +0000 http://www.kaushik.net/avinash/2007/10/engagement-is-not-a-metric-its-an-excuse.html#comment-490747 [...] Google’s analytics evangelist, has a rather mathematical view of the world and websites. He (nicely) stuck it do the PR folks way back in October of 2007 saying: Engagement is not a metric that anyone understands and even when used it rarely drives the [...] [...] Google's analytics evangelist, has a rather mathematical view of the world and websites. He (nicely) stuck it do the PR folks way back in October of 2007 saying: Engagement is not a metric that anyone understands and even when used it rarely drives the [...]

]]> By: API Python Client Library Updatedhttp://www.kaushik.net/avinash/2007/10/engagement-is-not-a-metric-its-an-excuse.html/comment-page-2#comment-490570 API Python Client Library Updated Thu, 17 Dec 2009 23:05:24 +0000 http://www.kaushik.net/avinash/2007/10/engagement-is-not-a-metric-its-an-excuse.html#comment-490570 [...] Since social media is all the rage, let's use this new application to help Avinash Kaushik, our Analytics Evangelist, measure "engagement" on his popular Occam's Razor blog. We also wanted to determine if the time he spends participating in social media sites is valuable and sends new readers to his blog. [...] [...]
Since social media is all the rage, let's use this new application to help Avinash Kaushik, our Analytics Evangelist, measure "engagement" on his popular Occam's Razor blog. We also wanted to determine if the time he spends participating in social media sites is valuable and sends new readers to his blog.
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