Comments on: Rethink Web Analytics: Introducing Web Analytics 2.0

By: What is Web Analytics 2.0 and How to Leverage It | .eduGuru

What is Web Analytics 2.0 and How to Leverage It | .eduGuru — Mon, 09 Jun 2008 16:14:59 +0000

[...] This past weekend one of those moments of enlightenment came over me and I present to you my full definition of Web Analytics 2.0. (Ok so I’ve done a little more research and Avinash Kaushik has already coined the term and has his own definition, but just like Web 2.0 there are many definitions and everyone has their own interpretation. Also Avinash if you happen to read this, I just want you to know I’m a HUGE fan! Maybe your initial WA 2.0 advice that I’m sure I’ve read before finally just sunk in, who knows?) [...]

By: Web Analytics Facts » Web Analytics 2.0 tijdens Webanalytics congres

Web Analytics Facts » Web Analytics 2.0 tijdens Webanalytics congres — Wed, 04 Jun 2008 08:17:13 +0000

[...] Tijdens de presentatie van Avinash op het Webanalytics congres kwam de term Web Analytics 2.0 naar voren. Hoe maak je chocola (of soep) van al die data die je kunt verzamelen en wat/kun ga je hiermee doen? Avinash (en WAF) heeft (hebben) hier al eerder over gesproken. Omdat de term nog vrij onbekend is, hierbij nogmaals een korte opsomming. Waar het vooral om gaat is de video na die opsomming, waar je een groot gedeelte van de presentatie van het congres in terug ziet komen. [...]

By: My favourite question from WAW London (last Tues) « Aussie Web Analyst by Peter O’Neill

Mon, 26 May 2008 21:45:15 +0000

[...] I had written a couple of lines about how I find there to be minimal difference between web analytics 1.0 and web analytics 2.0. But these are now deleted as I have reread a post by Avinash (http://www.kaushik.net/avinash/2007/09/rethink-web-analytics-introducing-web-analytics-20.html) which does differentiate them quite nicely. I still don’t think they need to be called 1.0 and 2.0 though - it still seems to me as though 1.0 is just looking at numbers/data while web analytics 2.0 is focusing on customers and actually using your brain. It sounds a little similar to art vs science. [...]

By: George

George — Wed, 14 May 2008 08:50:59 +0000

Nice & crisp…& whats more is that its insightful. Talk about effective feedback loop!

By: 22 Great Web Analytics Videos

22 Great Web Analytics Videos — Thu, 10 Apr 2008 02:31:55 +0000

[...] Advanced Web Analytics Videos Web Analytics 2.0 A real eye opener here for the future of web analytics. http://www.kaushik.net/avinash/2007/09/rethink-web-analytics-introducing-web-analytics-20.html [...]

By: Web Analytics the Next Generation | Pure Web Analytics

Web Analytics the Next Generation | Pure Web Analytics — Wed, 19 Mar 2008 01:09:52 +0000

[...] The concept of Web Analytics 2.0 is acting on Actionable Web Analytics information and creating a point of view about your customers from their behaviours on your website and in turn making the design and usability of that website more intuitive. If you are interested in reading more about this concept feel free to read from Avinash’s Article about the evolution of Web Analytics. [...]

By: Modern Metrix blog

Modern Metrix blog — Fri, 14 Mar 2008 20:39:20 +0000

Great post! Now how about finding the reliable, appropriate and conceptually universal (fits-every-media-platform) metrics? And how about convincing researchers to add traditional model-based statistical methods to their analytical repertoire (in addition to data mining)?

Modern Metrix Blog mmx.typepad.com

By: links for 2008-02-14 « Social Sim

links for 2008-02-14 « Social Sim — Thu, 14 Feb 2008 11:22:34 +0000

[...] Rethink Web Analytics: Introducing Web Analytics 2.0 Avinash Kaushik potificates about how to know your customers and make them happy (tags: advertising google internet analysis analytics data) [...]

By: The importance of web analytics | Momentum Blog

The importance of web analytics | Momentum Blog — Wed, 16 Jan 2008 16:14:44 +0000

[...]
Analytics provides a pulse on your business, and there are some great and free packages out there such as Google Analytics. Most importantly, you can count on the competition already running analytics. Occam’s Razor provides a great, formal definition:

(1) the analysis of qualitative and quantitative data from your website and the competition,

(2) to drive a continual improvement of the online experience that your customers, and potential customers have,

(3) which translates into your desired outcomes (online and offline).

Next time you or anyone you know is making anything public on the web, be sure to have analytics tracking every move.
[...]

By: Mark Alan Effinger

Mark Alan Effinger — Sun, 06 Jan 2008 19:41:56 +0000

Phenomenally comprehensive post, Avinash!

Thanks for providing some invaluable info to share with our clients.

One of the reasons we love working the web is the plethora of moving targets. Web analytics is the place they all come together.

What gets measured gets done, right?

Oh, how I wish it were that simple.

Also: You encouragement regarding “getting started tomorrow”, one step at a time, not trying to eat the whole elephant in one bite… so key to beginning a successful web metrics program.

Tell me, in light of Google/Yahoo/MSN/Ask.com’s Universal Search - Blended Search - 3D Search, how do you feel meb analysis needs to morph to better address these changes?

Thanks again for a phenomenal post.
And best to you in 2008.
Mark Alan Effinger
RichContent.tv

By: Top Web Analytics Posts of 2007 « Next Generation Seo

Top Web Analytics Posts of 2007 « Next Generation Seo — Thu, 03 Jan 2008 11:11:05 +0000

[...] Rethink Web Analytics: Introducing Web Analytics 2.0 [...]

By: Web Analytics 2.0 « A Human Voice

Web Analytics 2.0 « A Human Voice — Mon, 19 Nov 2007 21:17:34 +0000

[...] I came across this graphic the other day on Connie Bensen’s Blog and wanted to use it. Well, this led me down a Social Media Measurement meme highway started by Geoff Livingston and I ended up getting directly in touch with Avinash Kaushik who first presented this at a Google social media conference. Anyway, enough about provenance - here it is: [...]

By: Avinash Kaushik’s Five Levels of “Web Analytics 2.0″ « FrameThink - Frameworks for Thinking People

Fri, 16 Nov 2007 05:55:59 +0000

[...] This is really, really powerful stuff — everything I’ve seen in my experience at AlphaBlox, PayPal, and Slide confirms that (1) companies are hungry for this kind of analytically-driven insight; and (2) teams that really LIVE this analytical process are winners — when people talk about “cracking the code” on how to continuously improve a web-based business, this is analytical process is really what they’re referring to. The early PayPal team established a metrics-driven culture that did a good job at upholding the Five Pillars (though we didn’t call them that at the time). And the Slide team is doing an awesome job at this, using a slightly different but equivalent analytics framework. The information is out there… Avinash does a great job packaging it up, now companies need to really internalize his message.

If any of this strikes a chord with you at all, you should do yourself a big favor and read Avinash’es entire post (and watch the video!) on this topic:

http://www.kaushik.net/avinash/2007/09/rethink-web-analytics-introducing-web-analytics-20.html

He’s even got a primer at the bottom of his blog post on how to get started with this analytics methodology. [...]

By: MarketingMeasure » A Plug For The TroubleMakers!

MarketingMeasure » A Plug For The TroubleMakers! — Sun, 11 Nov 2007 10:07:16 +0000

[...] I hadn’t seen this until I read it on Avinash Kausik’s blog. I love it! Take a look. [...]

By: Web Analytics and Optimization Blog » Blog Archive » eMetrics Summit: Day 1 of 3

Fri, 19 Oct 2007 02:33:15 +0000

[...] Jim Sterne gave a great keynote address entitled “Think Different” (inspired by Avinash’s post and image (see right)). In truth, I didn’t actually take many notes during the key note but Jim largely addressed issues around what’s now being called “Web Analytics 2.0″. A term referring to the emphasis to go beyond evaluating site success on just clickstream data and an effort to try to get that 360 degree view of you visitors. Avinash does a much better job explaining the strategy in his post, so I’ll leave the rest to him. [...]

By: Steve Kury

Steve Kury — Fri, 12 Oct 2007 14:01:27 +0000

I loved the video, and watched all 55 minutes of it. Thanks for posting it here.

The three questions were quite concise and helpful. They really cut to the chase for me.

One thing hit me, though. It came across to me that you were really just applying contemporary product management principles to website management. It felt like you were rehashing my product management course from business school, and reinventing it for the web. By this I mean focusing on the collected needs and desires of a mass of customers, current and potential, and adjusting the offering to meet those needs and desires.

This is not saying that you did it badly or didn’t add value, you did it quite well. It was just that it was nothing substantially new to me, other than the website orientation. It made me think about web analytics in a different way. :-)

If I’m missing something here, please let me know.

Thanks again for posting the video on this blog. It was helpful and informative.

Regards,

Steven Kury
MBA 2004, William and Mary

By: Rakesh Purohit

Rakesh Purohit — Wed, 10 Oct 2007 16:01:23 +0000

HI,

I am working as SEO-SEM proj manager ans I have watched your video which has impressed me a lot. I would like to know more about your book web analytics 2.0. Could you please let me know from where I can get this book.

I would also like if you could keep me in your mailing list for any update and newsletters.

Thanks & Regards,
Rakesh Purohit
rgpurohit@gmail.com

By: deviantz

deviantz — Tue, 09 Oct 2007 06:14:07 +0000

Very nice.. great post Avinash! you give me so much idea of what Web Analytics 2.0 is.

Thanks! keep it up! More Power!

deviantz

By: Web Analytics Facts » Web Analytics 2.0

Web Analytics Facts » Web Analytics 2.0 — Sun, 07 Oct 2007 12:24:57 +0000

[...] Er zijn wat discussies gaande over Web Analytics 2.0. Lees om op de hoogte te blijven deze post van Avinash die WA 2.0 omschrijft als: (1) de analyse van kwalitatieve en kwantitatieve data van eigen website en concurrenten (2) om de online experience van (potentiële) klanten continue te kunnen optimaliseren (3) welke wordt vertaald in de gewenste uitkomsten (zowel online als offline). In het engels klinkt het toch lekkerder… Er is hier ook een video te vinden waar Avinash dieper ingaat op de materie. [...]

By: Jason Burby (ZAAZ)

Jason Burby (ZAAZ) — Mon, 01 Oct 2007 23:26:28 +0000

Another great post Avinash! Although the uber-close up of Sterne freaked me out at first. You inspired me to write about Web Analytics 2.0 on my ClickZ column this week, of course giving you credit for the inspiration.

http://www.clickz.com/3627107

Cheers,

Jason Burby
Chief Analytics & Optimization Officer
ZAAZ