The definition of bounce rate, as outlined in the post above, is those sessions that only have one page view.

In your example the session has two page views, so no bounce.

Though as you can imagine we are in slightly gray matter land from a marketing perspective. :)

-Avinash.

Many thanks for your help!! Jiri

Thank you

I delve into the time vs. page topic in my post from today and encourage my reader to visit this post as their homework. You’re writing to a higher-level audience, but the importance of bounce rates is still the same.

Thanks for your work!

Come annunciato ieri, vi mostrerò che cosa sto rilevando per questo blog motivando i miei ragionamenti. Per l’analisi ho deciso di utilizzare la piattaforma Google Analytics - facendo riferimento ad un intervallo di tempo di cinque mesi - poichè a mio parere la migliore tra le piattaforme free (sulle piattaforme di web analytics professionali mi sono già espresso).
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Of course any site with advertising will want as many pages viewed as possible if there are advertisers. I was just trying to point out that as you say any metric (incl Bounce Rate) must be viewed in context of the page and the intent of the page involved.

I have come across marketing ‘gurus’ who will take the bounce rate and subtract it from the traffic stats to essentially discount the number of people visiting a site. I think that this is an erroneous method and one that I hope isn’t adopted as standard across the industry.

I had noted Blogs as an example of a exceptional case at the end of the post above.

I would hesitate to say that bounce rate is not a good metric for “content” sites. Take CNN for example. I could read the latest news on one page and leave, but CNN probably wants me to read more so I can see more ads and perhaps click on ‘em. So they would care about bounce rate.

Just a example. Your comment highlights the need to ensure a clearer understanding of what you are solving for and to that I say Amen!

-Avinash.

PS: Here is a post that might be helpful in understand the time component and how that plays itself out:

Standard Metrics Revisited: #4 : Time on Page & Time on Site

Theoretically someone could spend up to 30mins on a landing page and leave. This is ample time to read a story or view a single page.
So as Sam B says if someone direct links to one page on your site or gets an RSS feed to certain content or reminder of updated content (i.e. this very page) then it follows that Bounce Rate may not be a bad thing at all for content driven sites.

While I agree that for commercialised sites bounce rate can be a real problem for other sites that are content based it appears that bounce rate ‘may’ not necessarily be an issue.

Consider a regular reader of a blog, who visits often, reads a new post, and then leaves. They only visit one page, becuase they have already read previous articles.

Or - someone links to an article on you site from a forum, visitors come and read the relevant article and leave.

In these situations, a high bounce rate is not neccessarily a bad thing.

1) Identify the objective of analysis. Define the problem.

A) To Improve Campaign Performance

i) How to increase conversion rates

ii) Which pages have higher pageviews, lower bounce rates and why?

iii) Which geolocation, keywords bring most loyal visitors?

iv) Can you retarget your new users?

v) Which referral sites gives low cost per acquisition? why? [...]