Comments on: I Got No Ecommerce. How Do I Measure Success?

By: Comment analyser les visites avec recherche pour mesurer les perfomances d’un site Web | affinage des recherches

Mon, 22 Feb 2010 02:35:24 +0000

[...]
Les utilisateurs veulent-ils trouver un formulaire pour le télécharger rapidement? Veulent-ils plutôt comprendre les caractéristiques d’un nouveau programme gouvernemental? Ou comparer les types de vaccins contre la grippe ah1n1? C’est ainsi qu’il pourrait être souhaitable de générer un fort taux de rebond, une durée de visites très courte, et une loyauté très faible, tout comme il pourrait être préférable de mesurer le contraire.
[...]

By: Elaine

Elaine — Fri, 12 Feb 2010 07:34:04 +0000

Hi Avinash, this is a great blog and I really enjoy your discussion on success measurement.

After defining the success of a website at a site level, do you have any thoughts or suggestions on how to measure the contributions of the different features on a site to the site's success?

The goal is to compare the feature contribution to the site's success to help optimize site design and future feature investment – build more features like which of the existing features and remove what features on the site.

Assuming that we cannot use experimentation to measure the feature contribution here. What metrics would you recommend to use for this contribution measurement? What approaches of the analysis would you suggest? I'd appreciate your thoughts and wisdom on this topic.

Thanks!

By: Avinash Kaushik

Avinash Kaushik — Sat, 31 Oct 2009 05:02:20 +0000

Yass: I am afraid I have not done a review of pharma sites, but the principles I would use would be similar to the one I used in this post:Web Analytics Success Measurement For Government WebsitesPerhaps you can follow the same mental model. Good luck!Avinash.

By: Yass Ahm

Yass Ahm — Fri, 30 Oct 2009 23:18:13 +0000

Hey Avinash,

I manage the analytics to some pharmaceutical drugs' websites.

Here is the issue I'm having; our sites are part support/part information/part brand web sites. To my knowledge, pharmaceutical sites do not perfectly fit the mold of anything that you've written on previously. I would love to hear your wisdom in suggestions on how to measure success for pharmaceutical sites such as byetta.com, which is one of the sites we manage.

Thanks for having this blog and being so relavant and easily accessible.

By: Avinash Kaushik - Smitizzare il Web analytics parte 5 - ideawebitalia

Avinash Kaushik - Smitizzare il Web analytics parte 5 - ideawebitalia — Wed, 12 Aug 2009 09:53:37 +0000

[...] Se non hai un sito di e-commerce, fai quello che è scritto qui: I Got No Ecommerce. How Do I Measure Success? [...]

By: Peter V Cook

Peter V Cook — Tue, 06 Jan 2009 22:52:38 +0000

Several people pointed out the problem where GA attributes one page viewers as being on the site for 0 seconds. To keep this from skewing the data, especially the length of visit statistic, I'd recommend creating a segment that filters bounces out. Such as: Bounces Less than or equal to 0