Comments on: Perfection: Perfection Is Dead, Long Live Perfection

By: Persona marketing applied: PPC ad crafting vs landing page | PPC-Advice.com

Persona marketing applied: PPC ad crafting vs landing page | PPC-Advice.com — Wed, 02 Dec 2009 02:32:21 +0000

[...]
Persona marketing, by definition, is the application of fictional psychological and/or demographic profiles to anyone that might use a site or product. In online marketing, we’re blessed with possibly the best quality data available compared to the rest of the discipline, because we can often accurately profile anyone including prospects, clients, internal stakeholders – any visitor in fact. When we narrow the scope of online marketing to paid search or “pay-per-click” we often need to strike a balance between traffic quality and quantity. Persona marketing can help one of two ways, through the ads we craft to capture an audience, and the landing page we create to convert visitors.
[...]

By: Blog-conversion.com : optimisation du taux de conversion sur internet : e-commerce, services, editeurs ...

Tue, 29 May 2007 18:17:45 +0000

[...] Deux articles sur le même thème chez WebProNews et chez Avinash Kaushik: en marketing, la perfection est impossible à atteindre; La solution: "Do it wrong, quickly". Autrement dit: posez vous des questions, mais agissez avant tout; soyez réactifs et adaptez vos actions (refonte, campagne marketing) rapidement en fonction des retours. [...]

By: Biznology

Biznology — Mon, 23 Apr 2007 15:25:50 +0000

Perfection is Dead…

I've spoken ad nauseum about how we have to stop obsessing about carefully, slowly, deciding the exact right way to do our marketing. It's comforting to believe that you have it right, but it's an unattainable dream—you never have it right. I like to say you should "do it wrong quickly," and it was gratifying to see Web metrics expert Avinash Kaushik blog about this same subject as an excerpt from his upcoming book.

Avinash is right on when he says that perfection is dead. He talks about how there are no perfect metrics, which I've talked about previously, also. I think that some metrics experts are hung up on perfect measurements and we've tried to be more precise at the expense of unifying metrics so that people understand how to make decisions from them.

But I think perfection is dead in an even bigger way…….

By: Ned Kumar

Ned Kumar — Sat, 21 Apr 2007 21:58:52 +0000

Avinash,
Having been in the analytical field for more than a decade, I would agree with you whole-heartedly. Wheather it is web-analytics or traditional analytics, one can do analysis, modeling, forecasting, segmentation etc. to the nth degree — but the one thing most folks tend to forget is that like your new car, the value of your [analytical] result depreciates exponentially the more you delay getting it out (even with imperfections). There is always going to be "a better state" for any data sources you are using or tools for analyzing it. Success is the ability to use judgement and foresight and decide on what 'level' of perfection is good enough for the particular problem/issue at hand. This is where experience kicks in. For some issues, a directional answer might be enough. Whereas for another, one might have to get additional information to reduce the risk of decision.

As always, enjoyed your blog….and waiting the release of the book :-)
Thnx
Ned

By: Julien Coquet

Julien Coquet — Sat, 21 Apr 2007 07:40:38 +0000

Hi Avinash,

Funny, both of the presentations we had for our first-ever Belgian Web Analytics Wednesday stressed the notion of perfection and precision.

From Toyota's Michael Notté: don't automoate processes, try to at least capture 90% of relevant data

From my own presentation: don't go on a crusade for precision, instead go on a crusade for quality. As a follow-up to this: don't try to measure online sales with a WA tool, your ecommerce solution does that just fine.

So the emphasis there was on ballpark figures – if you absolutely need to present figures – and, most of all, on trend analysis.

We have two posts on our blog that summarize this 4/18 Web Analytics Wednesday:
- a summary of the event
- a recap of the presentations (slideshare available)

Cheers and thanks as always for your insights.

Julien

By: Jeff Leong

Jeff Leong — Fri, 20 Apr 2007 14:51:48 +0000

"The problem in the real world is that nothing is perfect."

I pre-ordered my copy.

Looking forward to the release, Avinash!!

Congratulations!

Jeff