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	<title>Comments on: Emetrics London Reflections: Triggers, Benchmarking, Identifying Goals &#038; KPI Cards</title>
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	<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html</link>
	<description>Pluralitas non est ponenda sine neccesitate.</description>
	<pubDate>Mon, 08 Sep 2008 12:30:16 +0000</pubDate>
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		<title>By: Creating of Key Perfromance Indicators Web Analytics Back to basic series &#124; Web Analytics India Blog</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-422421</link>
		<dc:creator>Creating of Key Perfromance Indicators Web Analytics Back to basic series &#124; Web Analytics India Blog</dc:creator>
		<pubDate>Sat, 23 Feb 2008 19:33:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-422421</guid>
		<description>[...] Emetrics London Reflections: Triggers, Benchmarking, Identifying Goals &#38; KPI Cards [...]</description>
		<content:encoded><![CDATA[<p>[...] Emetrics London Reflections: Triggers, Benchmarking, Identifying Goals &amp; KPI Cards [...]</p>
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		<title>By: KPI vs Metric &#171; ActiveMetrics</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-412619</link>
		<dc:creator>KPI vs Metric &#171; ActiveMetrics</dc:creator>
		<pubDate>Wed, 06 Feb 2008 20:05:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-412619</guid>
		<description>[...] Other interesting comments on the KPI debate: * Emetrics London Reflections: Triggers, Benchmarking, Identifying Goals &#038; KPI Cards (Avinash) [...]</description>
		<content:encoded><![CDATA[<p>[...] Other interesting comments on the KPI debate: * Emetrics London Reflections: Triggers, Benchmarking, Identifying Goals &#038; KPI Cards (Avinash) [...]</p>
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		<title>By: My 3 outcomes of the Emetrics London 2007 &#171; WebAnalytics.be Blog</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-97379</link>
		<dc:creator>My 3 outcomes of the Emetrics London 2007 &#171; WebAnalytics.be Blog</dc:creator>
		<pubDate>Mon, 07 May 2007 13:56:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-97379</guid>
		<description>[...] 

As I already mentioned, the focus of the Emetrics events are less product focused and is more about real case studies in which practicioners from different markets share their experience with their ongoing Web Analytics projects and processes. And speaking about processes, or at least putting them in place, my favourite presentation this year came from Vincent Kermorgant from Nokia with his case &#8216;Implementing Web Analytics the Nokia way&#8217;. I already read the whitepaper “Implementing Web Analytics the Nokia Way: a Customer’s Methodology co-authored&#8221;, which you can find on the Web Analytics Yahoo User Group, but it was great to have Vincent explaining the WA Roll out in person. For more info, download the whitepaper at the Yahoo User Group, or read more on Avinash Kaushik&#8217;s blog. 

Besides the Nokia case, amongst my other personal favourites was Jim Sterne, with a more general presentation about Web Analytics and what I call the acclimatisation presentation of the Emetrics. Jim is a natural talent to present and to bring his view on Web Analytics in a way everybody gets it, and is still interesting enough for those who know everything already (or at least they think they do :) )

And of course there was Avinash Kaushik who tackled Competitive Analytics tools such as HitWise, which gives you extremely interesting information on your competitors. Read Avinash post on Competitive Intelligence to get more info.

[...]</description>
		<content:encoded><![CDATA[<p>[...] </p>
<p>As I already mentioned, the focus of the Emetrics events are less product focused and is more about real case studies in which practicioners from different markets share their experience with their ongoing Web Analytics projects and processes. And speaking about processes, or at least putting them in place, my favourite presentation this year came from Vincent Kermorgant from Nokia with his case &#8216;Implementing Web Analytics the Nokia way&#8217;. I already read the whitepaper “Implementing Web Analytics the Nokia Way: a Customer’s Methodology co-authored&#8221;, which you can find on the Web Analytics Yahoo User Group, but it was great to have Vincent explaining the WA Roll out in person. For more info, download the whitepaper at the Yahoo User Group, or read more on Avinash Kaushik&#8217;s blog. </p>
<p>Besides the Nokia case, amongst my other personal favourites was Jim Sterne, with a more general presentation about Web Analytics and what I call the acclimatisation presentation of the Emetrics. Jim is a natural talent to present and to bring his view on Web Analytics in a way everybody gets it, and is still interesting enough for those who know everything already (or at least they think they do :) )</p>
<p>And of course there was Avinash Kaushik who tackled Competitive Analytics tools such as HitWise, which gives you extremely interesting information on your competitors. Read Avinash post on Competitive Intelligence to get more info.</p>
<p>[...]</p>
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		<title>By: Web Analytics Facts &#187; E-metrics Summit London 2007</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-82189</link>
		<dc:creator>Web Analytics Facts &#187; E-metrics Summit London 2007</dc:creator>
		<pubDate>Thu, 12 Apr 2007 21:13:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-82189</guid>
		<description>[...] Vorige week was er weer een E-metrics Summit, dit keer in London. Een aantal mensen uit Nederland zijn ook geweest, die erg te spreken waren over de opzet en inhoud van het programma. Ton Wesseling was een van die mensen. Zijn verslag kun je op zijn blog lezen: ochtend sessie overview, middag sessie overview, 2e dag. Leuk om een idee te krijgen wat er op zo&#8217;n WA event leeft. Zie ook de post van Avinash , die zelf ook sprak op het event.     Jethro  Filed under: WebAnalytics and Web Analytics [...]</description>
		<content:encoded><![CDATA[<p>[...] Vorige week was er weer een E-metrics Summit, dit keer in London. Een aantal mensen uit Nederland zijn ook geweest, die erg te spreken waren over de opzet en inhoud van het programma. Ton Wesseling was een van die mensen. Zijn verslag kun je op zijn blog lezen: ochtend sessie overview, middag sessie overview, 2e dag. Leuk om een idee te krijgen wat er op zo&#8217;n WA event leeft. Zie ook de post van Avinash , die zelf ook sprak op het event.     Jethro  Filed under: WebAnalytics and Web Analytics [...]</p>
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		<title>By: Danny Meadows-Klue</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-80372</link>
		<dc:creator>Danny Meadows-Klue</dc:creator>
		<pubDate>Mon, 09 Apr 2007 11:46:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-80372</guid>
		<description>Hi Avinash,

As always it's great to watch you at work. Making web analytics easily undestood is a real challenge and here in the Uk one of our biggest problems is the lack of trained data analysts.

We're giving some free tutorials from Digital's Analytics Academy online here -  http://analytics.digitalstrategyconsulting.com - but I fear that the industry really needs a conered effort in training if the real potential of web commercie and marketing is ever going to be properly tapped. Meanwhile my favourite story of the conference goes to Giles: http://meadows-klue.blogs.com/meadowsklue_on_media/2007/03/the_tale_of_the.html

Thanks for sharing your thoughts and let me know if we help you carry the message forwards!

Best - Danny Meadows-Klue</description>
		<content:encoded><![CDATA[<p>Hi Avinash,</p>
<p>As always it&#8217;s great to watch you at work. Making web analytics easily undestood is a real challenge and here in the Uk one of our biggest problems is the lack of trained data analysts.</p>
<p>We&#8217;re giving some free tutorials from Digital&#8217;s Analytics Academy online here -  <a href="http://analytics.digitalstrategyconsulting.com" rel="nofollow">http://analytics.digitalstrategyconsulting.com</a> - but I fear that the industry really needs a conered effort in training if the real potential of web commercie and marketing is ever going to be properly tapped. Meanwhile my favourite story of the conference goes to Giles: <a href="http://meadows-klue.blogs.com/meadowsklue_on_media/2007/03/the_tale_of_the.html" rel="nofollow">http://meadows-klue.blogs.com/meadowsklue_on_media/2007/03/the_tale_of_the.html</a></p>
<p>Thanks for sharing your thoughts and let me know if we help you carry the message forwards!</p>
<p>Best - Danny Meadows-Klue</p>
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		<title>By: Emetrics Summit last videos &#171; WebAnalytics.be Blog</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-80017</link>
		<dc:creator>Emetrics Summit last videos &#171; WebAnalytics.be Blog</dc:creator>
		<pubDate>Sun, 08 Apr 2007 17:11:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-80017</guid>
		<description>[...] 

Thanks Jim for these videos, I’m sure they help to keep the spirit of the events

For those of you who haven&#8217;t read yet Avinash&#8217;s Reflections on Emetrics London 2007: READ THEM NOW! 

[...]</description>
		<content:encoded><![CDATA[<p>[...] </p>
<p>Thanks Jim for these videos, I’m sure they help to keep the spirit of the events</p>
<p>For those of you who haven&#8217;t read yet Avinash&#8217;s Reflections on Emetrics London 2007: READ THEM NOW! </p>
<p>[...]</p>
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		<title>By: Dennis R. Mortensen</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-76020</link>
		<dc:creator>Dennis R. Mortensen</dc:creator>
		<pubDate>Tue, 03 Apr 2007 20:02:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-76020</guid>
		<description>Hi Avinash...

Having you rip off your shirt and run into the crowd .. turned the &lt;b&gt;Vendor variety hour&lt;/b&gt; into a instant “The Doors” concert – fantastic!!. :-)

I thought I was aggressive in giving out VisualSciences prices... but I must at a minimum add an extra T-shirt in San Francisco. Ha ha.

Dennis R. Mortensen, COO at IndexTools
My &lt;a href="http://visualrevenue.com/blog" rel="nofollow"&gt;Web Analytics Blog&lt;/a&gt; - and my quick &lt;a href="http://visualrevenue.com/blog/2007/04/my-comments-to-emetrics-london-2007.html" rel="nofollow"&gt;comments to Emetrics London 2007&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Hi Avinash&#8230;</p>
<p>Having you rip off your shirt and run into the crowd .. turned the <b>Vendor variety hour</b> into a instant “The Doors” concert – fantastic!!. :-)</p>
<p>I thought I was aggressive in giving out VisualSciences prices&#8230; but I must at a minimum add an extra T-shirt in San Francisco. Ha ha.</p>
<p>Dennis R. Mortensen, COO at IndexTools<br />
My <a href="http://visualrevenue.com/blog" rel="nofollow">Web Analytics Blog</a> - and my quick <a href="http://visualrevenue.com/blog/2007/04/my-comments-to-emetrics-london-2007.html" rel="nofollow">comments to Emetrics London 2007</a></p>
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		<title>By: liam morrison</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-75760</link>
		<dc:creator>liam morrison</dc:creator>
		<pubDate>Tue, 03 Apr 2007 12:48:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-75760</guid>
		<description>Hi Avinash, yes it was a very well organised event.  I missed the BP presentation, but it looks like it was really interesting.  I particularly like the way they benchmarked against other industries and I'll certainly do this in future.

I also enjoyed your own presentation and you've given me some ideas to think about. Thanks.</description>
		<content:encoded><![CDATA[<p>Hi Avinash, yes it was a very well organised event.  I missed the BP presentation, but it looks like it was really interesting.  I particularly like the way they benchmarked against other industries and I&#8217;ll certainly do this in future.</p>
<p>I also enjoyed your own presentation and you&#8217;ve given me some ideas to think about. Thanks.</p>
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		<title>By: Michael Notté</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-75675</link>
		<dc:creator>Michael Notté</dc:creator>
		<pubDate>Tue, 03 Apr 2007 10:51:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-75675</guid>
		<description>I was very excited going at the London Emetrics summit. And guess what, I was even more excited (and bit tired :-)) when I came back!!!

Why? 
Well first there were very interesting presentations such as the ones Avinash mentionned. Great to see "Web Analytics" put in practice at very deep level. So it give you hope for yourself and bring many real ideas as well - things you know that you could put in practice. Not just dreams...

Secondly, I meet many great people. Not only Jim Sterne or Avinash himself (who spent some of his precious time giving me more details on his presentation - thanks for that Avinash!) but also other practionners. I really enjoyed the "open-mind" of the people there.

Finally, it was lot of fun! Friday morning start was a bit "difficult". Too bad I had to head home on Friday and couldn't stay for dinner.

I'll definitely attend next year!

Michaël</description>
		<content:encoded><![CDATA[<p>I was very excited going at the London Emetrics summit. And guess what, I was even more excited (and bit tired :-)) when I came back!!!</p>
<p>Why?<br />
Well first there were very interesting presentations such as the ones Avinash mentionned. Great to see &#8220;Web Analytics&#8221; put in practice at very deep level. So it give you hope for yourself and bring many real ideas as well - things you know that you could put in practice. Not just dreams&#8230;</p>
<p>Secondly, I meet many great people. Not only Jim Sterne or Avinash himself (who spent some of his precious time giving me more details on his presentation - thanks for that Avinash!) but also other practionners. I really enjoyed the &#8220;open-mind&#8221; of the people there.</p>
<p>Finally, it was lot of fun! Friday morning start was a bit &#8220;difficult&#8221;. Too bad I had to head home on Friday and couldn&#8217;t stay for dinner.</p>
<p>I&#8217;ll definitely attend next year!</p>
<p>Michaël</p>
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		<title>By: Lars</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-75491</link>
		<dc:creator>Lars</dc:creator>
		<pubDate>Tue, 03 Apr 2007 06:54:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-75491</guid>
		<description>Thanks for the summary, the to do list (great work on the presentation) and the coaching. ;-)

I hope to make it to California for one of the summits.</description>
		<content:encoded><![CDATA[<p>Thanks for the summary, the to do list (great work on the presentation) and the coaching. ;-)</p>
<p>I hope to make it to California for one of the summits.</p>
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		<title>By: Jacques Warren</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-74989</link>
		<dc:creator>Jacques Warren</dc:creator>
		<pubDate>Mon, 02 Apr 2007 14:16:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-74989</guid>
		<description>HI Avinash,

BP's work seems to be quite interesting. I think more organizations should start exploring analytics beyond behavioral analysis (Omniture, GA, WebTrends, etc.), and assimilate other types of valuable information. I look forward to reading other posts developing a little deeper your concept of Trinity.</description>
		<content:encoded><![CDATA[<p>HI Avinash,</p>
<p>BP&#8217;s work seems to be quite interesting. I think more organizations should start exploring analytics beyond behavioral analysis (Omniture, GA, WebTrends, etc.), and assimilate other types of valuable information. I look forward to reading other posts developing a little deeper your concept of Trinity.</p>
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		<title>By: René Dechamps Otamendi</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-74866</link>
		<dc:creator>René Dechamps Otamendi</dc:creator>
		<pubDate>Mon, 02 Apr 2007 10:48:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-74866</guid>
		<description>Hi Avinash,

Great presentation you did and it was really valuable information for any website owner.   Thanks for sharing with the community.

As always, you're the man ;-)

Kind Regards,

René</description>
		<content:encoded><![CDATA[<p>Hi Avinash,</p>
<p>Great presentation you did and it was really valuable information for any website owner.   Thanks for sharing with the community.</p>
<p>As always, you&#8217;re the man ;-)</p>
<p>Kind Regards,</p>
<p>René</p>
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		<title>By: Kostis Panayotakis</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-74831</link>
		<dc:creator>Kostis Panayotakis</dc:creator>
		<pubDate>Mon, 02 Apr 2007 10:04:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-74831</guid>
		<description>Avinash, thank you for the feedback on this event. 

Your reflections are very valuable.</description>
		<content:encoded><![CDATA[<p>Avinash, thank you for the feedback on this event. </p>
<p>Your reflections are very valuable.</p>
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		<title>By: Jack Norell</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-74812</link>
		<dc:creator>Jack Norell</dc:creator>
		<pubDate>Mon, 02 Apr 2007 09:42:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-74812</guid>
		<description>Thanks for your own presentation at the Emetrics Summit; you had good arguments yourself for looking outside one's own company's microverse of website knowledge.</description>
		<content:encoded><![CDATA[<p>Thanks for your own presentation at the Emetrics Summit; you had good arguments yourself for looking outside one&#8217;s own company&#8217;s microverse of website knowledge.</p>
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		<title>By: SCL Analytics</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-74784</link>
		<dc:creator>SCL Analytics</dc:creator>
		<pubDate>Mon, 02 Apr 2007 08:54:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-74784</guid>
		<description>Avinash,

We were also at the Emetrics in London last week as represntatives for Unica, and enjoyed it. 

We have a small article on our site breifly describing our &lt;a href="http://www.sclanalytics.com/info/emetrics-summit-london-2007-summary" rel="nofollow"&gt;summary of Emetrics in London 2007&lt;/a&gt;.

Also I had a look at the Nokia presentation on PDF before which is a great read if you can get your hands on it. (Which i'm sure you already have)</description>
		<content:encoded><![CDATA[<p>Avinash,</p>
<p>We were also at the Emetrics in London last week as represntatives for Unica, and enjoyed it. </p>
<p>We have a small article on our site breifly describing our <a href="http://www.sclanalytics.com/info/emetrics-summit-london-2007-summary" rel="nofollow">summary of Emetrics in London 2007</a>.</p>
<p>Also I had a look at the Nokia presentation on PDF before which is a great read if you can get your hands on it. (Which i&#8217;m sure you already have)</p>
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		<title>By: Jose</title>
		<link>http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-74757</link>
		<dc:creator>Jose</dc:creator>
		<pubDate>Mon, 02 Apr 2007 08:28:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.kaushik.net/avinash/2007/04/emetrics-london-reflections-triggers-benchmarking-identifying-goals-kpi-cards.html#comment-74757</guid>
		<description>Hi Avi - I am a regular reader of this blog for last month. Seems like you guys had a good time in London.I wanted to leave a comment on that google connecting the dots blog. cant find it .. here is the comment. think that you missed google wifi out there to cover the network layer.Its small now , but it has potential.

Cheers
Jose</description>
		<content:encoded><![CDATA[<p>Hi Avi - I am a regular reader of this blog for last month. Seems like you guys had a good time in London.I wanted to leave a comment on that google connecting the dots blog. cant find it .. here is the comment. think that you missed google wifi out there to cover the network layer.Its small now , but it has potential.</p>
<p>Cheers<br />
Jose</p>
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