Comments on: Next Stop, Wonderland

By: TurboTax Gets Better Every Year — friday night running

TurboTax Gets Better Every Year — friday night running — Thu, 20 Mar 2008 02:25:09 +0000

[...] I remember hearing Avinash Kaushik speak about their impressive analytics and testing programs a couple years back at a Frost & Sullivan conference. He may have moved on, but it seems Intuit’s sharp customer focus is firmly intact. [...]

By: My Take on Analytics: Avinash Kaushik Interview & Featured Bruce Clay Newsletter Article | Eric Lander's Blog

Sat, 15 Mar 2008 02:07:34 +0000

[...] from Bruce Clay Inc. The first was a little bit of link love from Lisa Barone with her interview of Google Analytics Evangelist Avinash Kaushik. The post, 6 Questions With Analytics Guru Avinash Kaushik, includes multiple [...]

By: Cambridge Cluster » Blog Archive » When will Google join Microsoft in Cambridge?

Fri, 14 Mar 2008 08:17:06 +0000

[...] Avinash Kaushik is currently Analytics Evangelist for Google. He lists the ten reasons to work for Google and I pick out his number one tip: the food. It would go well with the college port in Cambridge! However AK does not have it all; he is a consultant and has no options or stock. He does not mention what it is like working with people whose options have vested. [...]

By: Jugando con la larga cola. | Dinero 2.0

Jugando con la larga cola. | Dinero 2.0 — Thu, 06 Mar 2008 06:33:47 +0000

[...] Todo esto cobra reciente vigencia cuando Avinash Kaushik quien en una conferencia sobre Google Analytics confirmo el dato que muchos encargados de hacer SEO alrededor del mundo venían murmurando entre dientes. [...]

By: Buscadores: Efectos de la larga cola en los buscadores - Bitelia

Buscadores: Efectos de la larga cola en los buscadores - Bitelia — Wed, 05 Mar 2008 20:41:08 +0000

[...] Avinash Kaushik, evangelizador de Google Analytics, ofreció algunos datos interesantes durante un evento en las oficinas de Google en Atlanta. Kaushik comentó que por primera vez la búsqueda media de Google estaba formada por 4 palabras y no por 3 como venía siendo hasta ahora una búsqueda “tipo” en Google. O lo que es lo mismo, las personas cada vez buscamos cosas más concretas en internet. Puede parecer una trivialidad, pero es un dato importantísimo a tener en cuenta en las técnicas de posicionamiento en buscadores. [...]

By: 10 razones para comprar ( y leer ) “Web Analytics an hour a day” « Javier Godoy

Wed, 27 Feb 2008 22:54:31 +0000

[...] es actualmente, consultor independiente y Analytcs Evangelist de Google, un trabajo en el que como el mismo bromea, le pagan por hacer lo que quiera. Pues bien, cuando [...]

By: Google Conversion University: Non-Ecommerce Sites: Beyond Averages

Google Conversion University: Non-Ecommerce Sites: Beyond Averages — Wed, 24 Oct 2007 23:36:30 +0000

[...] Analytics Evangelist for Google and Blogger of Occam’s Razor, Avinash Kaushik makes a solid point for people who are new to web analytics. Do not focus on Averages. [...]

By: Six Pixels of Separation - Marketing and Communications Blog and Podcast - By Mitch Joel at Twist Image

Sat, 29 Sep 2007 20:09:57 +0000

Is Social Media Marketing A Faith Based Initiative?…

My brain is still melting from yesterday. One of our clients at Twist Image is iPerceptions. They provide attitudinal analytic solutions for Websites. Or, stated more clearly, they help Websites understand not just what people are doing, but why they a…

By: .think » Web Analytics: An Hour a Day; Accessible and Marketing-Driven

.think » Web Analytics: An Hour a Day; Accessible and Marketing-Driven — Fri, 21 Sep 2007 18:23:37 +0000

[...]
Published by Wiley’s Sybex brand, Web Analytics: An Hour a Day, by Avinash Kaushik, the Analytics Evangelist for Google, and author of the widely-read Occam’s Razor blog, is a must-have resource for online marketers.

About the Book

The book went beyond what we were expecting, i.e., how to better read analytics dashboards. What we found was a sophisticated and marketing-oriented book that teaches how to use the available data to create a clear picture of return on investment in the online world. This is more than your typical programming book, this is a marketing book.

Kaushik does a great job with the format. As with any subject you’re committed to knowing, reading the information and applying it in small pieces is the best way to learn. Most of the content is arranged by subject and is segmented into daily readings, allowing you to focus and build upon the knowledge one piece at a time
[...]

By: Googliocentrism & All The Oxygen In The Room?

Googliocentrism & All The Oxygen In The Room? — Sat, 02 Jun 2007 14:30:51 +0000

[...] So, in early spring I drew up a list of special folks I believe offer unique and important perspectives on online marketing to bring in for this course. Real web luminaries.

Exactly 1 in 9 had a Google affiliation.

By design.

Fast forward six months:

This 1/9 ratio has leaped to 3 in 9. The additions: Avinash Kaushik took on a engagement as Google’s Web Evanglist in March (great for both sides!) and Google bought Feedburner this week (again, great for both sides!) Many congrats to Dick Costello and the whole Feedburner team.

And it isn’t inconceivable the ratio goes still higher by fall.

That the web’s premier organization is pulling in the nation’s premier people is to be expected, I guess. Pleased to see great folks joining a company which provides them maximum leverage to spread their good ideas webwide. No surprise, no problems, no concerns. [...]

By: Gradiva Couzin

Gradiva Couzin — Wed, 18 Apr 2007 05:14:29 +0000

Congratulations, Avinash, that is awesome! I’m ashamed that I’ve been away from your blog for a month and it’s taken me this long to hear the news. Anyway I hope and expect that the new direction will be wonderful, fun, exciting, and fulfilling for you. As one of your thousands of fans I know you will do well although there is also something a little big scary about a free-floating Avinash force out there. Like you might take over the universe…

As to being independent vs. safely employed, I’m not a big fan of the ups & downs of being independent, but I’m a *huge* fan of not having a boss!

I’m also really looking forward to your book, and you *know* you’re giving me an interview about GA some=time soon!

Gradiva

By: Interview: Google’s Analytics Evangelist, Avinash Kaushik

Interview: Google’s Analytics Evangelist, Avinash Kaushik — Tue, 17 Apr 2007 10:25:06 +0000

[...] My hope is to do value added consulting on all things related to making decisions on the web. My ideal client is one that wants to turbocharge their Web Analytics efforts or create truly data driven organizations and does not know how to do it.

Clickstream analysis, Outcomes measurement, Web Research, Experimentation and Testing, Competitive Intelligence and more… I hope to help organizations large and small unleash the power that is inherent in this wonderful world we call the Web.

My first client is Google, I am currently the Analytics Evangelist for Google Marketing.

I am also looking forward to my book coming out next month (Web Analytics: An Hour a Day), should be a exciting few months.

My first client is Google, I am currently the Analytics Evangelist for Google Marketing. [...]

By: Erin

Erin — Sun, 01 Apr 2007 04:18:59 +0000

Hi Avinash - congratulations! I was reading the GA blog to learn more about their reporting for my site (I left Intuit as well at the end of January to start a new business) and when I saw the headline “Welcome Avinash” I figured it was you. I’m sure you’ll do really well as a consultant and have fun along the way.

By: bill

bill — Wed, 21 Mar 2007 16:15:53 +0000

Congrats.. I tried to get on board to the GA team, but didn’t even get to the technical interview. :( I just wish I could have made it that far to prove myself worthy.

Nice site you have.. I have learned quite a bit.

By: Chris Furlong

Chris Furlong — Wed, 21 Mar 2007 13:47:52 +0000

Best of luck in your change. You know my feelings on GA, and I hope you get to do some good work with them on that product. While I doubt that I will contract forever, it was a much needed break from the 9-5 and something everyone who feels the itch should try.

If your work ever takes you to NYC, let me know. I’d love to meet up with you and talk shop.

By: Even Celebrities People Reply To Emails! at Rachit Dayal’s iMarketing Blog

Even Celebrities People Reply To Emails! at Rachit Dayal’s iMarketing Blog — Mon, 19 Mar 2007 14:41:39 +0000

[...] On his post about the topic, he discussed some of his dreams and fears about leaving a corporate culture and going out on his own. Obviously, I can’t compare his experience to mine … but I did have a few words of encouragement for him to start up - and I posted them on my blog. Here’s what I said … (From the shoes of an Independent Consultant) [...]

By: Web Analytics Demystified » Blog Archive » How you know the tech economy is booming back …

Thu, 15 Mar 2007 16:55:17 +0000

[...] How you know the tech economy is booming back … … no parking spaces in Silicon Valley. On my way to the very successful WebGuild event last night I dropped by the Googleplex to chat with their newest consultant, my friend Avinash Kaushik. I had no idea that it would take me 20 minutes to find a parking space at Building 41 but I guess that means that “Google is hiring!” Then I dropped in on the nice folks at SimplyHired who power my premium job listing service and again drove around in circles looking for parking. [...]

By: Richard Sim

Richard Sim — Tue, 13 Mar 2007 01:22:21 +0000

Thats great news. I’ve been an active follower of your blog for quite some time now. Your continued evangelism will be great for the industry as a whole… hopefully making the Web a better place for all of us.

By: Adelino de Almeida

Adelino de Almeida — Mon, 12 Mar 2007 16:41:30 +0000

Here’s something that may help you at Google:

http://adelino.typepad.com/adelino_marketing/2007/03/of_google_yahoo.html

By: Sasi kiran

Sasi kiran — Sun, 11 Mar 2007 17:09:30 +0000

Congrats Avinash! I am sure you would have carefully considered the option before taking the plunge. Here’s wishing you a great success.

Sasi Kiran