Comments on: Web Analytics Tool Selection: 10 Questions to ask Vendors http://www.kaushik.net/avinash/2007/01/web-analytics-tool-selection-10-questions-to-ask-vendors.html Pluralitas non est ponenda sine neccesitate. Mon, 15 Mar 2010 04:05:55 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Tổng quan về ngành phân tích web « Phân tích web – Web Analyticshttp://www.kaushik.net/avinash/2007/01/web-analytics-tool-selection-10-questions-to-ask-vendors.html/comment-page-1#comment-491176 Tổng quan về ngành phân tích web « Phân tích web – Web Analytics Wed, 10 Feb 2010 02:49:08 +0000 http://www.kaushik.net/avinash/2007/01/web-analytics-tool-selection-10-questions-to-ask-vendors.html#comment-491176 [...] 4/ Web Analytics Tool Selection: 10 Questions to ask Vendors [...] [...] 4/ Web Analytics Tool Selection: 10 Questions to ask Vendors [...]

]]> By: MRM Worldwide » Osalusturundus » Kas Google Analytics on piisavalt hea analüüsi vahend?http://www.kaushik.net/avinash/2007/01/web-analytics-tool-selection-10-questions-to-ask-vendors.html/comment-page-1#comment-489082 MRM Worldwide » Osalusturundus » Kas Google Analytics on piisavalt hea analüüsi vahend? Wed, 23 Sep 2009 11:39:27 +0000 http://www.kaushik.net/avinash/2007/01/web-analytics-tool-selection-10-questions-to-ask-vendors.html#comment-489082 [...] Viited Kümme küsimust tarkvara tootjale Kolm küsimust iseendale Kuidas valida veebianalüütika tööriista Tänud Peebule ja Priidule, kes mind Avinashi saidile juhatasid. [...] [...]
Viited
Kümme küsimust tarkvara tootjale
Kolm küsimust iseendale
Kuidas valida veebianalüütika tööriista
Tänud Peebule ja Priidule, kes mind Avinashi saidile juhatasid.
[...]

]]> By: Salmonized » Blog Archive » links for 2007-11-27http://www.kaushik.net/avinash/2007/01/web-analytics-tool-selection-10-questions-to-ask-vendors.html/comment-page-1#comment-375819 Salmonized » Blog Archive » links for 2007-11-27 Tue, 27 Nov 2007 22:24:19 +0000 http://www.kaushik.net/avinash/2007/01/web-analytics-tool-selection-10-questions-to-ask-vendors.html#comment-375819 [...]Web Analytics Tool Selection: 10 Questions to ask Vendors » Occam’s Razor by Avinash Kaushik > Web Analytics Blog (tags: analytics webanalytics webbstatistik)Web Analytics Tool Selection: Three Questions to ask Yourself » Occam’s Razor by Avinash Kaushik > Web Analytics Blog (tags: analytics webanalytics webbstatistik)[...] [...]

Web Analytics Tool Selection: 10 Questions to ask Vendors » Occam’s Razor by Avinash Kaushik > Web Analytics Blog
(tags: analytics webanalytics webbstatistik)

Web Analytics Tool Selection: Three Questions to ask Yourself » Occam’s Razor by Avinash Kaushik > Web Analytics Blog
(tags: analytics webanalytics webbstatistik)

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]]> By: Prequel to the SEO Playbook - What To Do Before You Take The Red Pill - Cape Cod SEOhttp://www.kaushik.net/avinash/2007/01/web-analytics-tool-selection-10-questions-to-ask-vendors.html/comment-page-1#comment-94961 Prequel to the SEO Playbook - What To Do Before You Take The Red Pill - Cape Cod SEO Thu, 03 May 2007 15:09:45 +0000 http://www.kaushik.net/avinash/2007/01/web-analytics-tool-selection-10-questions-to-ask-vendors.html#comment-94961 [...] Check out Occam’s Razor by Avinash Kaushik. He just published a post comparing web analytics tools and has a great “10 Questions to Ask Vendors” post when evaluating traffic tools. [...] [...] Check out Occam’s Razor by Avinash Kaushik. He just published a post comparing web analytics tools and has a great "10 Questions to Ask Vendors" post when evaluating traffic tools. [...]

]]> By: Thierryhttp://www.kaushik.net/avinash/2007/01/web-analytics-tool-selection-10-questions-to-ask-vendors.html/comment-page-1#comment-66864 Thierry Fri, 23 Mar 2007 13:37:30 +0000 http://www.kaushik.net/avinash/2007/01/web-analytics-tool-selection-10-questions-to-ask-vendors.html#comment-66864 Thank you Avinash for your quick answer and great recommendations we will explore.According to my information, Webtrends has some limitation. The Marketing warehouse, which I believe is the same as the Marketing Lab you are reffering to, is not the option to meet our needs. The reasons are as follow:We have to use the SDC - that is tracking clients by the use of a java script embedded into each page of the site. Many clients turn off js for fear of the scripts including a virus. Those clients with js turned off would not be tracked in MWH.Different data sources: To get information from two data sources ie comparing filtered vs non filtered logs, you would have to write a custom SQL script since this is not a setting you can turn on in MWH and hence forth have that data.MWH seems to bring more reporting flexibility as a Marketing campaign analytic tool (qualified visitors which respond to campaigns) than as a general Web analytic tools. Only some information qualifies to go INTO the database. Most technical info is filtered out of the database to streamline the system. Which means that without client groups set up, MWH serves no purpose for us.Cost & support: MWH is not a WebTrends add-on, but a separate system, it too has its own annual license and support costs (presumably also based on usage of the system).Thanks,Thierry Thank you Avinash for your quick answer and great recommendations we will explore.

According to my information, Webtrends has some limitation. The Marketing warehouse, which I believe is the same as the Marketing Lab you are reffering to, is not the option to meet our needs. The reasons are as follow:

We have to use the SDC – that is tracking clients by the use of a java script embedded into each page of the site. Many clients turn off js for fear of the scripts including a virus. Those clients with js turned off would not be tracked in MWH.

Different data sources: To get information from two data sources ie comparing filtered vs non filtered logs, you would have to write a custom SQL script since this is not a setting you can turn on in MWH and hence forth have that data.

MWH seems to bring more reporting flexibility as a Marketing campaign analytic tool (qualified visitors which respond to campaigns) than as a general Web analytic tools. Only some information qualifies to go INTO the database. Most technical info is filtered out of the database to streamline the system. Which means that without client groups set up, MWH serves no purpose for us.

Cost & support: MWH is not a WebTrends add-on, but a separate system, it too has its own annual license and support costs (presumably also based on usage of the system).

Thanks,

Thierry

]]> By: Avinash Kaushikhttp://www.kaushik.net/avinash/2007/01/web-analytics-tool-selection-10-questions-to-ask-vendors.html/comment-page-1#comment-66211 Avinash Kaushik Thu, 22 Mar 2007 22:57:40 +0000 http://www.kaushik.net/avinash/2007/01/web-analytics-tool-selection-10-questions-to-ask-vendors.html#comment-66211 <font color="#0000ff"><strong>Thierry:</strong> </font> Take a look at indexTools, it provides probably one of the most flexible interfaces for providing custom reports (any metric by any dimension with any filter - of course with your intelligence applied!). But it does not do the "math" (new metric in column three equals column one minus column two).HBX also has a "report builder" where you can do some flexible reporting / extraction, especially for Excel purposes. Unica's NetInsight solutions also provide flexibility in reporting anything by anything.Other high end tools allow you more advanced custom reporting. Were you not able to do this with WebTrends Marketing Lab? I think you should totally be able to do it.-Avinash. Thierry: Take a look at indexTools, it provides probably one of the most flexible interfaces for providing custom reports (any metric by any dimension with any filter – of course with your intelligence applied!). But it does not do the "math" (new metric in column three equals column one minus column two).

HBX also has a "report builder" where you can do some flexible reporting / extraction, especially for Excel purposes. Unica's NetInsight solutions also provide flexibility in reporting anything by anything.

Other high end tools allow you more advanced custom reporting. Were you not able to do this with WebTrends Marketing Lab? I think you should totally be able to do it.

-Avinash.

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