Comments on: Ten Minutes With… Mike Moran, IBM http://www.kaushik.net/avinash/2006/12/ten-minutes-with-mike-moran-ibm.html Pluralitas non est ponenda sine neccesitate. Thu, 18 Mar 2010 15:05:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Kanikahttp://www.kaushik.net/avinash/2006/12/ten-minutes-with-mike-moran-ibm.html/comment-page-1#comment-490416 Kanika Mon, 07 Dec 2009 22:00:02 +0000 http://www.kaushik.net/avinash/2006/12/ten-minutes-with%e2%80%a6-mike-moran-ibm.html#comment-490416 I really liked this particular blog, since it touches on the basics of SEO, which is very helpful.Secondly, I liked the detailed answer to Qs.no 14.Thanks I really liked this particular blog, since it touches on the basics of SEO, which is very helpful.Secondly, I liked the detailed answer to Qs.no 14.

Thanks

]]> By: All in a days work…http://www.kaushik.net/avinash/2006/12/ten-minutes-with-mike-moran-ibm.html/comment-page-1#comment-171620 All in a days work… Wed, 18 Jul 2007 03:54:16 +0000 http://www.kaushik.net/avinash/2006/12/ten-minutes-with%e2%80%a6-mike-moran-ibm.html#comment-171620 [...] Mike Moran, Product Manager for IBM’s OmniFind search product Start with marketing, not with search. Know the business purpose of your site, design it to fulfill that purpose, measure its success, improve it everyday. There’s no use driving more traffic to a bad site. Don’t outsource. Keep the customer in mind. [...] [...] Mike Moran, Product Manager for IBM’s OmniFind search product Start with marketing, not with search. Know the business purpose of your site, design it to fulfill that purpose, measure its success, improve it everyday. There’s no use driving more traffic to a bad site. Don't outsource. Keep the customer in mind. [...]

]]> By: IBM’s Mike Moran on Search Engine Optimization » IBM Eyehttp://www.kaushik.net/avinash/2006/12/ten-minutes-with-mike-moran-ibm.html/comment-page-1#comment-26802 IBM’s Mike Moran on Search Engine Optimization » IBM Eye Fri, 12 Jan 2007 21:39:54 +0000 http://www.kaushik.net/avinash/2006/12/ten-minutes-with%e2%80%a6-mike-moran-ibm.html#comment-26802 [...] Avinash Kaushik of Occam’s Razor speaks with Mike Moran, the new Product Manager for IBM’s OmniFind search product, about Search Engine Optimization. (link: http://www.kaushik.net/avinash/2006/12/ten-minutes-with-mike-moran-ibm.html ). The interview is great. I don’t know that you’ll learn much about IBM strategically, but it’s interesting to me. A couple of no nonsense points that IBM’s “Distinguished Engineer” makes: If you don’t want to take advantage of the lowest-cost way of increasing traffic to your site (organic search), then you really aren’t serious about your Web site. Research shows that companies that show up in both the organic and paid results for a search get as much as seven times the clickthrough received for either one alone. The most important thing to know about search marketing is that it is more about marketing than search. You need to know the purpose of your Web site, you need to measure how effective it is at driving conversions, and you must know the value of those conversions so you can know how much effort and expense you should devote to search marketing… If you don’t know how much it is worth to drive an extra visitor to your site, how do you know how much to spend doing it? If you don’t know the return on your search investment, how do you know when you should start spending money on something else? Rankings, referrals, and conversions are the three most important (KPI’s). Start with marketing, not with search. Know the business purpose of your site, design it to fulfill that purpose, measure its success, and experiment with improvements every day. Every person that touches your Web site must know that SEO is part of their job. Tags:No Tags   « Nice Article on IBM/Yahoo’s IBM OmniFind Yahoo Edition |   [...] [...] Avinash Kaushik of Occam’s Razor speaks with Mike Moran, the new Product Manager for IBM’s OmniFind search product, about Search Engine Optimization. (link: http://www.kaushik.net/avinash/2006/12/ten-minutes-with-mike-moran-ibm.html ). The interview is great. I don't know that you'll learn much about IBM strategically, but it's interesting to me. A couple of no nonsense points that IBM's "Distinguished Engineer" makes: If you don’t want to take advantage of the lowest-cost way of increasing traffic to your site (organic search), then you really aren’t serious about your Web site. Research shows that companies that show up in both the organic and paid results for a search get as much as seven times the clickthrough received for either one alone. The most important thing to know about search marketing is that it is more about marketing than search. You need to know the purpose of your Web site, you need to measure how effective it is at driving conversions, and you must know the value of those conversions so you can know how much effort and expense you should devote to search marketing… If you don’t know how much it is worth to drive an extra visitor to your site, how do you know how much to spend doing it? If you don’t know the return on your search investment, how do you know when you should start spending money on something else? Rankings, referrals, and conversions are the three most important (KPI's). Start with marketing, not with search. Know the business purpose of your site, design it to fulfill that purpose, measure its success, and experiment with improvements every day. Every person that touches your Web site must know that SEO is part of their job. Tags:No Tags   « Nice Article on IBM/Yahoo's IBM OmniFind Yahoo Edition |   [...]

]]> By: Vikramhttp://www.kaushik.net/avinash/2006/12/ten-minutes-with-mike-moran-ibm.html/comment-page-1#comment-24786 Vikram Sat, 06 Jan 2007 19:06:52 +0000 http://www.kaushik.net/avinash/2006/12/ten-minutes-with%e2%80%a6-mike-moran-ibm.html#comment-24786 The value and utility of web analytics (in some form or the other - ranging right from very rudimentary, free 'Stat Reports' thrown in even with a typical $5 a month hosting service all the way to high end tools and solutions, costing thousands per month) for any serious web master can not be denied.Despite this, to my continuing surprise, I keep coming across web masters, site owners and even 'professional' web designers/developers who don't have a clue as to what this is.All this makes it a little easier to agree with the industry pundits when they say that the 'web' is still in its infancy.Perhaps, Avinash - or somebody else - can post a (very basic) Primer on web analytics; things like what it is, what it can do, how it can benefit a web master or site owner etc. It could be a great resource for many uninitiated people.In the meanwhile, I have to conclude by saying that Avinash is doing a great job here for the people at the higher end of the web spectrum. The value and utility of web analytics (in some form or the other – ranging right from very rudimentary, free 'Stat Reports' thrown in even with a typical $5 a month hosting service all the way to high end tools and solutions, costing thousands per month) for any serious web master can not be denied.

Despite this, to my continuing surprise, I keep coming across web masters, site owners and even 'professional' web designers/developers who don't have a clue as to what this is.

All this makes it a little easier to agree with the industry pundits when they say that the 'web' is still in its infancy.

Perhaps, Avinash – or somebody else – can post a (very basic) Primer on web analytics; things like what it is, what it can do, how it can benefit a web master or site owner etc. It could be a great resource for many uninitiated people.

In the meanwhile, I have to conclude by saying that Avinash is doing a great job here for the people at the higher end of the web spectrum.

]]> By: WebMetricsGuruhttp://www.kaushik.net/avinash/2006/12/ten-minutes-with-mike-moran-ibm.html/comment-page-1#comment-20749 WebMetricsGuru Fri, 22 Dec 2006 04:38:20 +0000 http://www.kaushik.net/avinash/2006/12/ten-minutes-with%e2%80%a6-mike-moran-ibm.html#comment-20749 <strong>Two Great Avinash Kaushik Posts -Web Capture and Ten Minutes with Mike Moran...</strong>I was reading Avinash Kaushik's post on The Great Web Capture Debate (logfiles vs. JavaScript tagging) when I noticed Avinash also did a great interview with Mike Moran of IBM (and one of my former bosses a couple of years...... Two Great Avinash Kaushik Posts -Web Capture and Ten Minutes with Mike Moran…

I was reading Avinash Kaushik's post on The Great Web Capture Debate (logfiles vs. JavaScript tagging) when I noticed Avinash also did a great interview with Mike Moran of IBM (and one of my former bosses a couple of years……

]]> By: Mike Moranhttp://www.kaushik.net/avinash/2006/12/ten-minutes-with-mike-moran-ibm.html/comment-page-1#comment-20498 Mike Moran Thu, 21 Dec 2006 04:08:05 +0000 http://www.kaushik.net/avinash/2006/12/ten-minutes-with%e2%80%a6-mike-moran-ibm.html#comment-20498 Gradiva: I may sound idealistic, but I do so for a reason. I truly believe that if you come up with the best answer for a question, that over time you'll draw the links that will give you a good search ranking. You are right that large companies might have an edge in getting attention, but I constantly talk to big names lamenting about why their own affiliates get higher rankings for their own product names. It's because the affiliate sites are better than the manufacturer's site. But I agree with you that it's possible to do everything right and fail to get the results you want. I just wanted to inspire people to go for it rather than shrinking away in the face of some competition. Thanks for your comment. Gradiva: I may sound idealistic, but I do so for a reason. I truly believe that if you come up with the best answer for a question, that over time you'll draw the links that will give you a good search ranking. You are right that large companies might have an edge in getting attention, but I constantly talk to big names lamenting about why their own affiliates get higher rankings for their own product names. It's because the affiliate sites are better than the manufacturer's site. But I agree with you that it's possible to do everything right and fail to get the results you want. I just wanted to inspire people to go for it rather than shrinking away in the face of some competition. Thanks for your comment.

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