Comments on: Five "Ecosystem" Challenges for Web Analytics Practitioners

By: Big Week for Web Analytics News « Web Optimization Blog

Big Week for Web Analytics News « Web Optimization Blog — Sun, 13 Apr 2008 23:22:16 +0000

[...] On a related note, last week I ran across a blog that Avinash wrote over a year ago – Five Ecosystem Challenges for Web Practitioners – still as relevant today as when it was written. In it he talks about the fact that web analytics is not a silo – web visitor data is tightly related to the “upstream” (tv, magazine, newspaper, radio ads), and the “downstream” (phone sales, retail outlets, other sites). [...]

By: Kostis Panayotakis

Kostis Panayotakis — Wed, 28 Feb 2007 14:14:58 +0000

Hi Avinash,
If this page is still ‘open for comments’ … I have one

[In many companies the actual determination of the success of the web channel happens outside the web analytics systems (maybe in CRM systems or BI tools …]

You raised the issue of multichannel data integration. There is a lot of talk about the ‘customer holistic view’ or the 360 degree view. Is it possible to integrate weblog data into this view ?
I guess it is feasible to integrate signed web interactions to the customer’s record.
However integrating anonymous web interactions to the rest of Customer interactions, should be hard.
Is there a practice to associate an anonymous cookie to a signed interaction and store this info for future use ?

[Web analytics is no longer a silo]

Does this mean that Web analytics should produce some aggregate metrics that can be incorporated into a multichannel BI dashboard or integrate all web interactions at the Customer level ?

You mention in another post of yours that ‘data quality on the web sucks’. Are there any ways to overcome this low info quality and achieve web channel data integration ?

Thanks

By: Microsoft’s Gatineau Web analytics tool revealed -- Microsoft News Tracker

Microsoft’s Gatineau Web analytics tool revealed -- Microsoft News Tracker — Tue, 16 Jan 2007 03:15:28 +0000

[...] As the observant amongst you will know, Gatineau is the code-name for our forthcoming web analytics tool. Earlier this month we took an early version of the code live onto the Internet as part of a closed Alpha program for a very limited number of our existing customers – so no, I'm afraid you can't get a login ID to take a look at this stage. [...]

By: Code Name Gatineau: Microsoft’s New Free Analytics Service » D’ Technology Weblog — Technology, Blogging, Gadgets, Fashion, Life Style.

Thu, 11 Jan 2007 07:08:06 +0000

[...] Ian writes in his post —”it doesn't come as any great surprise to me that blog posts are starting to appear that have spotted that there is now something live on the Internet, as the observant amongst you will know, Gatineau. Earlier this month we took an early version of the code live onto the Internet as part of a closed Alpha program for a very limited number of our existing customers.” [...]

By: » Micosoft Analytics Project (Currently) Named ‘Gatineau’ » Kichus - SEO KiD

Wed, 10 Jan 2007 11:07:38 +0000

[...] (click on the image to see the enlarged view) Anyway there is one comment from Ian Thomas – Director of Microsoft's Digital Advertising Solutions – at Avinash Kaushik's Occam's Razor holds the hint about this. And his Blog has announced about this on January 08th, you can read it here. [...]

By: A Day in the Life » Blog Archive » Microsoft Gatineau: The Free Analytics Tool

Tue, 09 Jan 2007 06:22:52 +0000

[...] According to their post, Microsoft Gatineau is the code name for Microsoft’s new free analytics tool. If you attempt to login with your Live ID, the system automatically kicks you out.

I Googled “Microsoft Gatineau,” and the only result of any interest was a comment on Occam’s Razor: [...]