Comments on: Five "Ecosystem" Challenges for Web Analytics Vendors http://www.kaushik.net/avinash/2006/09/five-ecosystem-challenges-for-web-analytics-vendors.html Pluralitas non est ponenda sine neccesitate. Wed, 17 Mar 2010 23:48:52 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Cost Per News » MyBlogLog, Widgets and the Future of Online Marketinghttp://www.kaushik.net/avinash/2006/09/five-ecosystem-challenges-for-web-analytics-vendors.html/comment-page-1#comment-17541 Cost Per News » MyBlogLog, Widgets and the Future of Online Marketing Sat, 09 Dec 2006 00:12:57 +0000 http://www.kaushik.net/avinash/2006/09/five-ecosystem-challenges-for-web-analytics-vendors.html#comment-17541 [...] Lorelle VanFossen has compiled a list of posts on other blogs which describe some of these quiet changes which are slowly spreading across the landscape of online marketing which serve as a great resource for further reading…Occam’s Razor by Avinash Kaushik - Five Ecosystem Challenges for Web Analytics Vendors [...] [...] Lorelle VanFossen has compiled a list of posts on other blogs which describe some of these quiet changes which are slowly spreading across the landscape of online marketing which serve as a great resource for further reading…

Occam’s Razor by Avinash Kaushik – Five Ecosystem Challenges for Web Analytics Vendors [...]

]]> By: Robert Tsaihttp://www.kaushik.net/avinash/2006/09/five-ecosystem-challenges-for-web-analytics-vendors.html/comment-page-1#comment-16096 Robert Tsai Sun, 03 Dec 2006 13:57:09 +0000 http://www.kaushik.net/avinash/2006/09/five-ecosystem-challenges-for-web-analytics-vendors.html#comment-16096 Very well said, Avinash.My view is that #3 and #4 are the biggest challenges near term, trying to figure out how to tie all the data from multiple data sources (and best of breed vendors) as well as trying to glean actionable insight from what otherwise looks like terrabytes of statistics.Looks like the "page view is dead" meme is back in vogue again.Rob Very well said, Avinash.

My view is that #3 and #4 are the biggest challenges near term, trying to figure out how to tie all the data from multiple data sources (and best of breed vendors) as well as trying to glean actionable insight from what otherwise looks like terrabytes of statistics.

Looks like the "page view is dead" meme is back in vogue again.

Rob

]]> By: Emergence Media :: The Future of Analytics and the Fate of Page Centricity - Social Media, Search Marketing, SEM, SEOhttp://www.kaushik.net/avinash/2006/09/five-ecosystem-challenges-for-web-analytics-vendors.html/comment-page-1#comment-2874 Emergence Media :: The Future of Analytics and the Fate of Page Centricity - Social Media, Search Marketing, SEM, SEO Fri, 08 Sep 2006 08:00:36 +0000 http://www.kaushik.net/avinash/2006/09/five-ecosystem-challenges-for-web-analytics-vendors.html#comment-2874 [...] Avinash Kaushik has been talking about the death of “page centricity”. As more websites become applications, the “website as a series of page” metaphor is obsolete and needs to be replaced by the need for measuring “business events“. [...] [...] Avinash Kaushik has been talking about the death of "page centricity". As more websites become applications, the "website as a series of page" metaphor is obsolete and needs to be replaced by the need for measuring "business events". [...]

]]> By: The Commerce360 Bloghttp://www.kaushik.net/avinash/2006/09/five-ecosystem-challenges-for-web-analytics-vendors.html/comment-page-1#comment-2864 The Commerce360 Blog Fri, 08 Sep 2006 03:11:40 +0000 http://www.kaushik.net/avinash/2006/09/five-ecosystem-challenges-for-web-analytics-vendors.html#comment-2864 <strong>Omniture SiteCatalyst 13 Release...</strong>Tonight we learn that Omniture SiteCatalyst Version 13 will appear tomorrow and be announced on Tuesday. Without pausing to try and figure out that sequence, let's be happy that a new major release is here, and first think about what...... Omniture SiteCatalyst 13 Release…

Tonight we learn that Omniture SiteCatalyst Version 13 will appear tomorrow and be announced on Tuesday. Without pausing to try and figure out that sequence, let's be happy that a new major release is here, and first think about what……

]]> By: Besserwerberblog ? Marketing für Besserwerberhttp://www.kaushik.net/avinash/2006/09/five-ecosystem-challenges-for-web-analytics-vendors.html/comment-page-1#comment-2811 Besserwerberblog ? Marketing für Besserwerber Thu, 07 Sep 2006 07:55:56 +0000 http://www.kaushik.net/avinash/2006/09/five-ecosystem-challenges-for-web-analytics-vendors.html#comment-2811 <strong>Blogger´s Digest IX - Webanalysen für kleine und etwas größere Budgets...</strong>Die Freunde vom e-commerce-blog haben sich mal des Themas Implementierung von Google-Analytics angenommen und stellen zu Recht fest:Das Tracking von Marketingaktivitäten gehört zu einer der wichtigsten Aufgaben im e-Commerce.Zu widerlegen ve...http://www.marketing-blog.biz/blog/archives/570-Bloggers-Digest-IX-Webanalysen-fuer-kleine-und-etwas-groessere-Budgets.html Blogger´s Digest IX – Webanalysen für kleine und etwas größere Budgets…

Die Freunde vom e-commerce-blog haben sich mal des Themas Implementierung von Google-Analytics angenommen und stellen zu Recht fest:

Das Tracking von Marketingaktivitäten gehört zu einer der wichtigsten Aufgaben im e-Commerce.

Zu widerlegen ve…

http://www.marketing-blog.biz/blog/archives/570-Bloggers-Digest-IX-Webanalysen-fuer-kleine-und-etwas-groessere-Budgets.html

]]> By: Avinash Kaushikhttp://www.kaushik.net/avinash/2006/09/five-ecosystem-challenges-for-web-analytics-vendors.html/comment-page-1#comment-2793 Avinash Kaushik Wed, 06 Sep 2006 22:46:49 +0000 http://www.kaushik.net/avinash/2006/09/five-ecosystem-challenges-for-web-analytics-vendors.html#comment-2793 Daniel: Sadly I don't have something brilliant to say. At the moment I think it is very much on a case by case basis (and yes a huge consulting opportunity).What do I think it can be? Going out on a limb: I think the whole idea of clickstream is going to die, there will be no more clickstream. We are migrating to "business activity" on the web and there will be "business events" that occur and outcomes as a result of these events. In a world where pages don't exist I think we will measure1) the effectiveness of the sub-experiences as a whole and2) deeply stress outcomes (qualitative or quantitative) and judge value of sub-experiences much harder on what the outcomes are (vs. today where it is so easy to get a count of page views that we report that rather than deeper outcomes impacting analysis)It will be something better than what we have today or what we are proposing today: just newer ways of "stuffing events" into where page name or url should be.What do you think?Thanks so much for the comment, it put some heat on the brain cells! : ) Daniel: Sadly I don't have something brilliant to say. At the moment I think it is very much on a case by case basis (and yes a huge consulting opportunity).

What do I think it can be? Going out on a limb: I think the whole idea of clickstream is going to die, there will be no more clickstream. We are migrating to "business activity" on the web and there will be "business events" that occur and outcomes as a result of these events. In a world where pages don't exist I think we will measure

1) the effectiveness of the sub-experiences as a whole and

2) deeply stress outcomes (qualitative or quantitative) and judge value of sub-experiences much harder on what the outcomes are (vs. today where it is so easy to get a count of page views that we report that rather than deeper outcomes impacting analysis)

It will be something better than what we have today or what we are proposing today: just newer ways of "stuffing events" into where page name or url should be.

What do you think?

Thanks so much for the comment, it put some heat on the brain cells! : )

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