Comments on: Google AdWords plus Google Analytics: Market Manipulation and Possibility of Mischief ? http://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html Pluralitas non est ponenda sine neccesitate. Wed, 17 Mar 2010 23:48:52 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Damian Davila Rojashttp://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html/comment-page-1#comment-470917 Damian Davila Rojas Fri, 22 Aug 2008 03:37:24 +0000 http://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html#comment-470917 Hello Avinash, thank you for the tips on finding the right Google Adwords keywords.Aloha and mahalo from sunny Honolulu!Cheers,Damian Hello Avinash, thank you for the tips on finding the right Google Adwords keywords.

Aloha and mahalo from sunny Honolulu!

Cheers,

Damian

]]> By: Damian Davila Rojashttp://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html/comment-page-1#comment-470807 Damian Davila Rojas Tue, 19 Aug 2008 02:21:26 +0000 http://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html#comment-470807 Hello Avinash,I am joining this conversation a bit late! 2006, wow! : )Currently I am reading "Advanced Web Metrics with Google Analytics" by Brian Clifton and I am scanning all the sections that hit Google AdWords because I need to decide on 10 words.About your post, the fact that Google Analytics integrates tightly with Google Adwords sounds fine to me. It is a suite of free products that Google offers and it is up to the web analyzer to decide whether to use them or not. I believe in free markets too. However, I have to agree with Rob that "page rank" is critical and Google has the upper hand in that. This is definitely something to consider in the future.I have 2 questions regarding AdWords. I have to decide for 10 words in the next 10 days. I have found that most of the terms from our website are two-worded (e.g. photo sharing). Most single words have better relevance that double words (e.g. photo VS photo sharing).What is the main difference?Also, what about being redundant? Is it worth our while to select "photo sharing" and "photo" to cover both chances?Many thanks in advance for your help!Cheers,Damian Hello Avinash,

I am joining this conversation a bit late! 2006, wow! : )

Currently I am reading "Advanced Web Metrics with Google Analytics" by Brian Clifton and I am scanning all the sections that hit Google AdWords because I need to decide on 10 words.

About your post, the fact that Google Analytics integrates tightly with Google Adwords sounds fine to me. It is a suite of free products that Google offers and it is up to the web analyzer to decide whether to use them or not. I believe in free markets too. However, I have to agree with Rob that "page rank" is critical and Google has the upper hand in that. This is definitely something to consider in the future.

I have 2 questions regarding AdWords. I have to decide for 10 words in the next 10 days. I have found that most of the terms from our website are two-worded (e.g. photo sharing). Most single words have better relevance that double words (e.g. photo VS photo sharing).

What is the main difference?

Also, what about being redundant? Is it worth our while to select "photo sharing" and "photo" to cover both chances?

Many thanks in advance for your help!

Cheers,

Damian

]]> By: Consumer Credit WebLog » Blog Archive » The Magnum Group’s Blog » Articleshttp://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html/comment-page-1#comment-175623 Consumer Credit WebLog » Blog Archive » The Magnum Group’s Blog » Articles Sun, 22 Jul 2007 14:01:35 +0000 http://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html#comment-175623 [...] Google AdWords plus Google Analytics: Market Manipulation and … … blogosphere and elsewhere around potential for misuse by Google of data they have from AdWords … I know three people who work at Google, I think they are nice (this could cloud my judgment) http://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html [...] [...] Google AdWords plus Google Analytics: Market Manipulation and … … blogosphere and elsewhere around potential for misuse by Google of data they have from AdWords … I know three people who work at Google, I think they are nice (this could cloud my judgment) http://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html [...]

]]> By: Stereotyping “Free” Tools | SEO Hong Kong | HK Search Marketing and Optimization Bloghttp://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html/comment-page-1#comment-106453 Stereotyping “Free” Tools | SEO Hong Kong | HK Search Marketing and Optimization Blog Fri, 18 May 2007 09:08:27 +0000 http://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html#comment-106453 [...] Too bad for businesses who have limited or no budget to acquire sophisticated tools such as WebTrends, Visual Sciences or Omniture. Businesses who have to rely on Google’s engineers while fearing data might be padded or misrepresented by Google to cater to its own interests.Unreliable. Misleading data can ruin someone’s confidence in trusting future numbers that are generated by a tool. This borders with consistency, such that if a report shows an average of 0.5 visits per visitor, one would think how could that happen if the minimum page visit of an online visitor is 1.Unsupported. I am using Google Analytics to track several websites. Yet once I have problems with the reports, or if I wanted to inquire about being a certified professional, I get a reply usually within two days. Unsupported could probably mean certain features are unavailable and definitely we’re at the mercy of these “free” products to implement them. But as for Google’s consistent upgrades, I can only cross my fingers.Inaccurate. It is not good to compare numbers between different web analytics tools. If we use WebTrends in the past and introduce a newbie like Google Analytics or another freebie (Webalizer), stick to WebTrends for traffic trends and Google Analytics for newer metrics. Different tools have different definitions of how they interpret data (Google Analytics, for example, uses a 30-minute span to define a session and changing its settings in the code can affect the numbers).[...] [...] Too bad for businesses who have limited or no budget to acquire sophisticated tools such as WebTrends, Visual Sciences or Omniture. Businesses who have to rely on Google's engineers while fearing data might be padded or misrepresented by Google to cater to its own interests.

Unreliable. Misleading data can ruin someone’s confidence in trusting future numbers that are generated by a tool. This borders with consistency, such that if a report shows an average of 0.5 visits per visitor, one would think how could that happen if the minimum page visit of an online visitor is 1.

Unsupported. I am using Google Analytics to track several websites. Yet once I have problems with the reports, or if I wanted to inquire about being a certified professional, I get a reply usually within two days. Unsupported could probably mean certain features are unavailable and definitely we’re at the mercy of these “free” products to implement them. But as for Google’s consistent upgrades, I can only cross my fingers.

Inaccurate. It is not good to compare numbers between different web analytics tools. If we use WebTrends in the past and introduce a newbie like Google Analytics or another freebie (Webalizer), stick to WebTrends for traffic trends and Google Analytics for newer metrics. Different tools have different definitions of how they interpret data (Google Analytics, for example, uses a 30-minute span to define a session and changing its settings in the code can affect the numbers).[...]

]]> By: Rose Sylvia aka flyingrosehttp://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html/comment-page-1#comment-63360 Rose Sylvia aka flyingrose Tue, 20 Mar 2007 02:25:35 +0000 http://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html#comment-63360 I don't think your view is naive; it is simply an expression of what it would be wisest for Google to do. Realists know that many companies do not take the long-term, wise course; many do choose the short-term, greedy course even though the long-term consequences should be obvious. To know Google's intentions would require knowing if the Master Mind(s) behind the company are more wise or more greedy.I believe there is a third possibility: maximize profits at advertisers' expense periodically and pull back before you lose too many. I don't think your view is naive; it is simply an expression of what it would be wisest for Google to do. Realists know that many companies do not take the long-term, wise course; many do choose the short-term, greedy course even though the long-term consequences should be obvious. To know Google's intentions would require knowing if the Master Mind(s) behind the company are more wise or more greedy.

I believe there is a third possibility: maximize profits at advertisers' expense periodically and pull back before you lose too many.

]]> By: Robhttp://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html/comment-page-1#comment-4657 Rob Thu, 05 Oct 2006 20:56:50 +0000 http://www.kaushik.net/avinash/2006/08/google-adwords-plus-google-analytics-market-manipulation-and-possibility-of-mischief.html#comment-4657 The one thing that nobody seems to be looking at is Page Rank. With log data in hand Google can determine exactly what pages are the most relevant.I think this is what is driving this strategy more than any other factor. The one thing that nobody seems to be looking at is Page Rank. With log data in hand Google can determine exactly what pages are the most relevant.

I think this is what is driving this strategy more than any other factor.

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