Comments on: Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric http://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html Pluralitas non est ponenda sine neccesitate. Wed, 17 Mar 2010 23:48:52 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jan fobiehttp://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html/comment-page-1#comment-491374 Jan fobie Mon, 01 Mar 2010 19:31:24 +0000 http://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html#comment-491374 I’ve started to track my website and webshop with Google Analytics. Since I'm aware of shopping cart abandonment in my Dutch site I've started to think about strategies to reduce this rate.I've started to send emails to people who did fill in their personal data but din't complete their order. Within 5 minutes sending the first series of emails one of those customers did completer their order. I’ve started to track my website and webshop with Google Analytics. Since I'm aware of shopping cart abandonment in my Dutch site I've started to think about strategies to reduce this rate.

I've started to send emails to people who did fill in their personal data but din't complete their order. Within 5 minutes sending the first series of emails one of those customers did completer their order.

]]> By: Duanehttp://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html/comment-page-1#comment-490792 Duane Thu, 07 Jan 2010 13:50:41 +0000 http://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html#comment-490792 I would recommend this also avinash to some of my friends, as most of us move on..there are some deepest things in google analytics that i want to learn as well, and this post has been brought to me a good idea. thanks avinash. I would recommend this also avinash to some of my friends, as most of us move on..there are some deepest things in google analytics that i want to learn as well, and this post has been brought to me a good idea. thanks avinash.

]]> By: Analytics Talk » Blog Archive » New Google Analytics Goalshttp://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html/comment-page-1#comment-489612 Analytics Talk » Blog Archive » New Google Analytics Goals Fri, 23 Oct 2009 18:04:08 +0000 http://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html#comment-489612 [...] Using failure based metrics really packs a punch when you’re talking to co workers or clients. For example, when you configure a failure goal you can easily measure and say, “Did you know that 97% of our traffic does not spend at least 2 minutes on our site? We suck!” Abandonment rate is another well know failure metrics. [...] [...]
Using failure based metrics really packs a punch when you’re talking to co workers or clients. For example, when you configure a failure goal you can easily measure and say, “Did you know that 97% of our traffic does not spend at least 2 minutes on our site? We suck!”
Abandonment rate is another well know failure metrics.
[...]

]]> By: Toddhttp://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html/comment-page-1#comment-488817 Todd Mon, 07 Sep 2009 20:16:34 +0000 http://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html#comment-488817 Thanks very much Avinash for another great post.Event tracking does seem to be crucial in an area such as the checkout process, which accounts traditionally in a large number of 'lost' sales.By the way, great book - I recommend it to anyone that wants a very comprehensive study and resource for web analytics.Cheers! Todd Thanks very much Avinash for another great post.

Event tracking does seem to be crucial in an area such as the checkout process, which accounts traditionally in a large number of 'lost' sales.

By the way, great book – I recommend it to anyone that wants a very comprehensive study and resource for web analytics.

Cheers!
Todd

]]> By: Allisonhttp://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html/comment-page-1#comment-488756 Allison Fri, 04 Sep 2009 16:10:14 +0000 http://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html#comment-488756 Avinash,I have found many articles suggesting cart abandonment rates, including yours, for B2C sites as being between 50-70%. I'm curious to know if this same statistic applies for B2B sites. Where can I find more information around B2B abandonment? Also, how can you explain high abandonment rates for retail type B2B sites (i.e. any clothing manufacturer) who have customers that purchase your products to fill inventory in their stores? In this case, the customer purchasing from your site is going to make the purchase no matter what because they need to fill the shelves with your product. Are there any ideas behind why customers in this situation would be leaving a site? Avinash,

I have found many articles suggesting cart abandonment rates, including yours, for B2C sites as being between 50-70%. I'm curious to know if this same statistic applies for B2B sites. Where can I find more information around B2B abandonment? Also, how can you explain high abandonment rates for retail type B2B sites (i.e. any clothing manufacturer) who have customers that purchase your products to fill inventory in their stores? In this case, the customer purchasing from your site is going to make the purchase no matter what because they need to fill the shelves with your product. Are there any ideas behind why customers in this situation would be leaving a site?

]]> By: 高超分析技巧系列之一：统计学意义 - 数字帝国 - 圈圈博客 - 关注互联网、关注IT、关注生活的博客http://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html/comment-page-1#comment-487514 高超分析技巧系列之一：统计学意义 - 数字帝国 - 圈圈博客 - 关注互联网、关注IT、关注生活的博客 Tue, 30 Jun 2009 04:31:55 +0000 http://www.kaushik.net/avinash/2006/08/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric.html#comment-487514 [...] Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric [...] [...] Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric [...]

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