Comments on: Competitive Intelligence Analysis: Why, What & How to Choose

By: How Important Is Alexa Ranking? | THUYTINH.INFO

How Important Is Alexa Ranking? | THUYTINH.INFO — Sun, 11 Oct 2009 04:34:20 +0000

[...]
Alexa Traffic can be used as a competitive intelligence tool but you should take into consideration the fact that its sample size of audience is too small; Just enter your competitor’s site in the “Compare Sites” section and measure the results of your web marketing efforts in comparison with your competitors’.
[...]

By: Aseem

Aseem — Tue, 21 Apr 2009 17:15:40 +0000

Avinash,

Any new perspectives on the different Competitive Site Ranking tools now that there are so many? Below are 2 old articles i found that do a decent job of comparing methodoligies.

http://www.antezeta.com/blog/web-statistics-suppliers

http://searchengineland.com/ratings-service-faceoff-search-share-compared-june-2007-to-march-2008-13827

Ant thoughts appreciated.

thx
aseem

By: Benchmarking online « La compreria

Benchmarking online « La compreria — Mon, 20 Apr 2009 23:20:35 +0000

[...]
1. Poner Contexto. Si crecemos un 15%, eso es mucho o poco, claro que dependerá de la velocidad de crecimiento de nuestro mercado. Conocer el mercado en el que nos movemos nos da una visión más acertada de nuestra realidad como empresa. También en los ratios de eficiencia, si convertimos un 3% de los usuarios de nuestra web, ¿es lo óptimo en nuestro sector o podriamos mejorar mucho más?. Tengamos en cuenta que según el tipo de producto que vendemos podemos estar variando entre 3 y 30%, no te gustaría saber quien está sacando mejor resultado, y si lo supieras, seguro que estarías continuamente observando sus movimientos, quizás no para copiarlo pero sí para aprender.

Como dice Avinash Kaushik, poner contexto es como ir en un coche con los cristales oscuros, y cuando los limpias te das cuenta que estás en medio de una carrera de competición.
[...]

By: Google Analytics add Benchmarks - The China View « Chinalytics Longmarch Blog

Tue, 06 Jan 2009 10:16:30 +0000

[...] In order to answer questions 1 and 2 it is critical to know how well other players (especially competitors) are doing, since comparing just to your own numbers will leave you in bubble without context for question 1 and without best practices for question 2. Find more details in Avinash's post on competitive intelligence. [...]

By: Trionia » Comparative Metrics – How many people visit my competitor’s website?

Mon, 05 Jan 2009 00:26:43 +0000

[...] "Competitive Intelligence Analysis: Why, What & How to Choose", Occam's Razor Blog by Avinash Kaushik, http://www.kaushik.net/avinash/2006/08/competitive-intelligence-analysis-why-what-how-to-choose.html [...]

By: Yves-Marie Lemaître

Yves-Marie Lemaître — Tue, 04 Nov 2008 17:32:30 +0000

Hi,
I am very interested in this thread of comments, as I have been myself involved in such a competitive analysis lately.

I understand the need for user centric methods like ComScore's, but though the Consumer may be very precisely depicted, I still cannot accept the absolute values as reliable, considering the gap between a panel of a few thousand homes and the amount of websites in the world (NetCraft records more than 170 Million of them in August 2008, 70 Million being active…)…

As a former CEO of Information Resources, Mr Fulgoni will certainly agree that nothing is better than a census data collection; hence, the Hitwise network centric method should be highly superior when it comes to measuring the web activity…

But why then is Hitwise so bad when it comes to depicting small-sized sites? in the UK, they do not even publish one single absolute figure…

Then they do not have census? or not a sufficient sample at least?

Is there a way then to create a more reliable network centric collection and reporting? Is it needed anyway?