Comments on: Competitive Intelligence Analysis: Metrics, Tips & Best Practices

By: Competitive Intelligence Tools « Competisaurus

Competitive Intelligence Tools « Competisaurus — Tue, 30 Sep 2008 03:12:21 +0000

[...]
Avinash Kaushik is a web analytics expert, evangelist, blogger and author who has some really great posts on his blog about competitive intelligence tools. His blog is called Occam’s Razor. His postings are tutorials that can help you to extract some great insights about a competitor’s online activities.

I highly recommend that you read each of these postings. The comments in each of the postings are informative as well.

Competitive Analysis: A Podcast & A Competency Model
Competitive Intelligence Analysis: Why, What & How to Choose
Competitive Intelligence Analysis: Metrics, Tips & Best Practices
[...]

By: Ed

Ed — Sun, 14 Sep 2008 03:11:52 +0000

Quick question on media mix. I am using hitwise as well in my company but I can't seem to find where the media mix report is. Any hint?

By: navid

navid — Mon, 12 Feb 2007 09:48:05 +0000

i am deeply interested to find a model for appraising the level of CI in my company.
do u have any idea in this regards?

By: Emergence Media :: Quick Post - August 20, 2006 - Social Media, Search Marketing, SEM, SEO

Mon, 21 Aug 2006 04:52:18 +0000

[...] "Competitive Intelligence Analysis: Metrics, Tips & Best Practices" – Occam’s Razor by Avinash Kaushik (Competitive Analytics in Action by the ever insightful Avinash Kaushik) [...]

By: Lars

Lars — Sat, 19 Aug 2006 13:30:30 +0000

Thanks for an interesting post as always.

Experian offers similar psychographic data over here and I'm about to look into how that could be tied to Web usage data.

By: Avinash Kaushik

Avinash Kaushik — Fri, 18 Aug 2006 16:52:12 +0000

Jen: Welcome back. : )

Jacques: I am glad you found the post helpful. In response to your questions:

Suggestions 1 & 2: A bit puzzled here; this assumes that you would have access to the competitor’s data, which is highly unusual…

That is exactly what you get with HitWise or ComScore (please see my other post about important differences in how each company collects data).

Once you have access to the tool you simply punch in any website url and you can do #1 or #2. The only care I would apply would be for really small sites, they might not have enough data in either tool.

Tip 2: Wait! you’re saying Clicktracks can tell me the downstreams?? How? I guess you are talking about Hitwise capability here, right?

If you have links on your site that take people to other sites then ClickTracks will help you measure those site exits (without needing things like internal redirects etc).

A competitive analysis tool will tell you where people go next regardless of if you have have links to other sites. So you can find out how many people go from microsoft.com to google.com easily. That is what I mean by downstream.

Tip 7: yeah, pretty sexy. However, I am afraid that it is rather US centric (as a Canadian, I tend to notice ;) ),

Hmmm I am not a native US resident and I always thought Canada was the 51st state! Just kidding, honestly. : )

You are right in your observation. But it would not surprise me if PRIZM covers canada, I am not sure though. Of course other countries in the world are still out of reach.

For international I would recommend HitWise for other things because they have a huge international sample set (almost 18 million).

Thanks so much for taking time to comment.