Comments on: Stop Obsessing About Conversion Rate

By: Blaise D.

Blaise D. — Mon, 21 Sep 2009 10:58:38 +0000

This is exactly what i'm talking about. You have made clear that seo is pointless if your website does not convert…Great blog! Better than mine.

By: Google Exec: Clicks Don’t Equal Success, Bounce-Rate Does

Google Exec: Clicks Don’t Equal Success, Bounce-Rate Does — Wed, 04 Mar 2009 21:16:41 +0000

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I do agree with Avinash is that Bounce Rate is a key indicator about the quality of a website. However, it is sometimes a sign of a a bad advertisement as well.

Also, the key indicator is the conversion rate (however, it is only ONE indicator). But don’t obsess about it…
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By: AniBlurbs [Column] » Neo Marketing and Privacy Vs. The Cloud in 2009 [Update]

AniBlurbs [Column] » Neo Marketing and Privacy Vs. The Cloud in 2009 [Update] — Tue, 13 Jan 2009 21:39:34 +0000

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Neo Marketing = Permission Based Marketing, meaning that we’ll only approach people, humans, individuals -and not “target audiences”- with relevant conversations if and when they see fit; taking in their feedback directly, treating it with respect and giving it some order of priority, all the while keeping a sharp eye on Conversion Rates or Task Completion Rates by Primary Purpose, when speaking of the web specifically. Very transparent, results-driven and opt-in actually ;)
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By: Vi Wickam

Vi Wickam — Wed, 31 Dec 2008 18:02:21 +0000

I think you have hit on an important and often overlooked factor that there are multiple types of "conversions". The goal is for users to be able to get the information that they are looking for, whether they are a buyer right now or not.

Of course, if they are a buyer, we want to convert them. :)

Thanks again,
Vi Wickam
http://www.PrincipalWebSolutions.com

By: Want to improve conversion? Start at the end.

Want to improve conversion? Start at the end. — Mon, 15 Sep 2008 13:45:12 +0000

[...]
Another tip: focus on increasing trust. Bryan Eisenberg has a webinar describing multiple ways to improve customers’ trust of your landing pages. Almost everything Bryan discusses here can apply just as well to your checkout page.

Assuming your conversion rate falls into “industry average” (it varies widely by vertical), most people coming to your site aren’t buying. And, when I say “most”, think 90%, 95% or more. Obviously, not all customers come to buy. But accepting more customers won’t buy is self-limiting.
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By: Cómo mejorar la Conversión (I)

Cómo mejorar la Conversión (I) — Sat, 07 Jun 2008 07:02:20 +0000

[...] intención de cumplir nuestro objetivo final (comprar, registrarse, etc.). Aquí me retrotraigo a un artículo de Avinash ("Stop Obsessing about Conversion Rate") en el que nos recordaba que el “Ratio de Conversión” estaba sobrevalorado porque está [...]