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A lot is mentioned about what and how to measure the site traffic, but it becomes very challenging when you start reporting it to the client. Even more challenging to report when your client is new to web analytics. Also too much data is not good as well. There are so many angles and data points that we need to think about prior to catering the data to the client.

I have my blog site addressing some of the reporting aspect of analytics.

Thanks,
Kris

You mentioned site engagement and I just thought i'd let you know that I've just finished writing a new white paper on the topic of engagement scoring using Unica Affinium NetInsight at Web Analytics Engagement

I really believe this is the way analytics is going more and more in terms of measuring not only what people viewed but how and what that means to the business.

Thanks

Matt Hopkins

Things I would love to hear you write about (maybe you have already, and I just havent spotted them yet) :-

1) What are your thoughts and ideas on analytics metrics that will give an insight into what customers will do in the future?

Examples: What changes will provide the most impact on customer satisfaction? What is the impact/severity of say, an abandoned search? – some numbers that tell the reports users how much of an alarm causing issue this should be.

2) Metrics and reports that spell out customer satisfaction rather than requiring the report users to infer this from various other metrics (such as clickthrough for top queries etc.)