If you believe in the 10/90 perspective, it’s suddenly much more important to hire the right people. Avinash has great advice for that in his Signs You Are a Great Analyst blog post. But that’s for web analysts. Let’s try to get a similar list for Marketing Automation managers.
[...]

Well, your Google Analytics account is like your home. OK I might exaggerate a little bit, but you got the picture! Profiles should be well organized for several reasons:
[...]

Many of the methods you outlined are still widespread in practice, even 2 years later. I wish I had the same passion for analytics as you do, but my passion is more on the organic side rather than delving deeply into the results.

As a rule, I typically cross reference 2-3 analytics tools to find a cross section of data to extract. I have clients who have click tracks installed and I am not particularly fond of the way it splits each page into multiple near duplicate ids, just for the sake of measurement. When the process of finding tangible benchmarks crosses over to an SEO liability, does the tool warrant its use?

I particularly enjoyed #8 about shopping cart abandonment, it is easy to get lost in the numbers and forget the gist, the human element.

Amazing how doubling conversion doesn't have to imply doubling traffic, just minor tweaks with the right trigger for emotional staging.

In any case, I look forward to studying your posts for further insight, since you cannot have one (SEO) without the other (analytics) and the ability to measure it.

All the best.

These "top ten signs" are great reminder for us analysts to review the competency required to do our job. I think this post goes well together with the other post you wrote "How to Excite People About Web Analytics", since these ten signs will definitely support making your business folks move forward or get excited.

Reason I brought this up is, I personally feel challenged regards to exciting the business to take action based off the actionable insights. There are several signs you mentioned such as communications and playing offense, these are things that I feel web analysts are even more challenged, since we need to justify the return on investments on those analytics tools.

Once again, thanks for this great posts! I am always reminded from your posts on many fundamentals that we live with, but sort off buried in our daily tasks.

Thanks,
Kris