By the way, I'm enjoying that book, looking forward to reading the new one, and appreciate your quick response to my tweet about social conservatives.

your tips is very useful

thanks

So what is "Click Density"? It is the ability of any web analytics tool to efficiently show where people click (as a percent of page views) on the web page. It looks like this in a good tool:

At a glance you know exactly which links are more "interesting / important / relevant" to your customers. This is what I was referring in the post, this report is a great way even for a novice to understand what is going on on the web page. No need to hover mouse, no need to think too hard.

But it gets better in a good tool.

Now I have gone in and created a quick segmentation of my most interesting traffic, from Search Engines. What you see below, on the same Click Density report, what is interesting / important / relevant to Search Engine traffic as compared to All Visitors.

Now this gets fun (ok I am a geek : )) because turns our Search Engine traffic is more interested in different links than All Visitors. Imagine the optimization of pages you could do if you could only understand to this level how different segments of traffic react to links on your pages.

You can begin to create a website that is optimized to people who are meeting the objectives you have set for your website.

Hope this helps.

-Avinash.
PS: Sorry for the delay in replying I was on vacation and I needed access to my blog clicktracks data to use in the examples above.

Also, thanks much for the great content. I love this blog. You are doing a fantastic job. I know it must be a lot of work.

I wait until Friday afternoon to read as it is my weekly reward. :)