Comments on: Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis

By: Youping

Youping — Wed, 01 Jul 2009 07:10:54 +0000

Translation for this article into Chinese is done just now, via: http://youping.cn/archives/391

Hi,Avinash

What is the abbreviation for DQB, RRR?

By: 高超分析技巧系列之一：统计学意义 - 数字帝国 - 圈圈博客 - 关注互联网、关注IT、关注生活的博客

高超分析技巧系列之一：统计学意义 - 数字帝国 - 圈圈博客 - 关注互联网、关注IT、关注生活的博客 — Tue, 30 Jun 2009 04:28:01 +0000

[...] Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis [...]

By: ks

ks — Thu, 29 Jan 2009 21:53:50 +0000

Excellent Blog. Thorough and practical to implement. I am on my way for a job interview & find this to be one of the best sources of information on web analytics. THANK YOU!

By: Funny T shirts

Funny T shirts — Wed, 22 Oct 2008 10:40:56 +0000

Thanks for this, I'd never really considered looking at multi goals and trying to identify what people's goals are from THIER behaviour rather than what we decide thier goals should be.

One other thing I would mention is dynamic keywords. I use these for long tail, I put all of the long tail words in one group and add a dynamic keyword into the ad copy so the word they searched for shows in bold in your ad, with little comptetition from other ads you should get a high CTR

By: Crankshaw on Tech Marketing » Blog Archive » What is the ROI for an investment in search marketing?

Fri, 30 Mar 2007 23:51:43 +0000

[...] One of the advantages of online marketing is the ability to track visits and conversions on your web site and to connect them to your campaigns and your sales results. Avinash Kaushik has written on making it easier for business people to connect to the analysis of online marketing programs and has some great ideas on turbocharging your search marketing PPC campaigns. [...]

By: Dylan Lewis

Dylan Lewis — Sat, 08 Jul 2006 03:18:26 +0000

#5
In addition to measuring and improving the "bounce rate" to increase user satisfaction and finding the keyword stinkers, you are ultimately providing better content to search engines.

Better landing pages will increase your quality index score in Adwords which should help reduce your costs and increase your exposure.

Here is a recent article that explains why landing page quality is not only good for your site but good for your PPC pocketbook:
http://adwords.blogspot.com/2006/07/landing-page-quality-update.html

Now there is a another economic incentive for making your landing pages match your keywords to provide the best experience to your visitors and to the search engine visitors.

-Dylan