Comments on: Are You Into Internal Site Search Analysis? You Should Be

By: Tomatoes: fruit, vegetable, or neither? - Hi, I’m Abi Jones

Tomatoes: fruit, vegetable, or neither? - Hi, I’m Abi Jones — Sat, 19 Sep 2009 21:06:01 +0000

[...]
Gather data. Then use it. On the Internet we have have an easy time gathering data, but often spend very little time putting that data to use. Take a look at your on-site search queries; they’re a huge clue into what people can’t find on your website. At a physical store it means that your employees report what questions customers asked. Sure, it can be a time consuming effort, but the rewards are likely enormous. Three years later, Avinash Kaushik’s advice on on-site search analysis still holds true.
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By: Pete

Pete — Wed, 20 May 2009 02:28:49 +0000

Hi Avinash,
Do you know of any way to datamine from weblogs what users think the best content on your site is? ie. Can you mine crowd wisdom from your server logs?

Thanks,
Pete

By: Avinash Kaushik

Avinash Kaushik — Fri, 03 Apr 2009 23:02:53 +0000

Linn: From a Google Analytics perspective it does not matter what search engine you use. All GA needs is for you to specify the parameter your site is using for site search.

Go to: Analytics Settings > Profile Settings > Edit Profile Information

Under Site Search, check on Do Track Site Search, under Query Parameter (required) type in the parameter.

Click Save Changes.

Sing happy birthday!

-Avinash.

By: Linn

Linn — Fri, 03 Apr 2009 13:26:46 +0000

Using Google's Analytics tool is it better to use Google Site Search too? And will I get the data "automatically linked" or is there still need for integration?

By: peter

peter — Tue, 10 Mar 2009 15:00:01 +0000

Hi Team,

I work on an intranet and conduct analysis on how it is used. Largely I feel as though my work is metrics rather than analysis. However, segmented internal search is exciting because it is a foolproof way of providing content owners with insights highlighting what their audience is looking for.

I plan on segmenting by:

-Tenure with the firm (what are new hires looking at?)
-Division (what are my staff looking for?)
-Staff level (what are partners looking for?)

Any other ideas for segmenting an intranet?

By: TraiaN

TraiaN — Sat, 13 Dec 2008 20:48:57 +0000

Site search report should be taken into consideration, I can't agree most with this feature of google analytics. However, some internal tools can be integrated in websites, to fix common problems like, items you own but not showing up in your site search result pages. You can see what I am talking on LG's official website or you can read about LG.com internal search.