Comments on: Traditional Web Analytics is Dead http://www.kaushik.net/avinash/2006/05/traditional-web-analytics-is-dead.html Pluralitas non est ponenda sine neccesitate. Wed, 17 Mar 2010 23:48:52 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Larshttp://www.kaushik.net/avinash/2006/05/traditional-web-analytics-is-dead.html/comment-page-1#comment-481617 Lars Tue, 27 Jan 2009 16:50:14 +0000 http://kaushik.net/avinash/general/traditional-web-analytics-is-dead.html#comment-481617 Hi there Avinash,I just wonder, what difference it makes using KIA instead of KPI, when we start crawling around then in mounds of data again?As you said above:"We can jump into the world of KIA’s (Key Insights Analysis) and rather then think just KPI keep a perspective on our business goals and then try to find nuggets of insights." Hi there Avinash,

I just wonder, what difference it makes using KIA instead of KPI, when we start crawling around then in mounds of data again?

As you said above:"We can jump into the world of KIA’s (Key Insights Analysis) and rather then think just KPI keep a perspective on our business goals and then try to find nuggets of insights."

]]> By: A Abordagem Trinity - Introdução | webanalitica.com.brhttp://www.kaushik.net/avinash/2006/05/traditional-web-analytics-is-dead.html/comment-page-1#comment-470839 A Abordagem Trinity - Introdução | webanalitica.com.br Wed, 20 Aug 2008 01:32:04 +0000 http://kaushik.net/avinash/general/traditional-web-analytics-is-dead.html#comment-470839 [...] nenhuma ação), como Page Views, Hits, Daily Unique Visitors e Principais páginas de saída. Avinash disse que as análises baseadas em métricas como essas estão mortas e que tiram nossa atenção das métricas que realmente importam, que são as que resultam em [...] [...] nenhuma ação), como Page Views, Hits, Daily Unique Visitors e Principais páginas de saída. Avinash disse que as análises baseadas em métricas como essas estão mortas e que tiram nossa atenção das métricas que realmente importam, que são as que resultam em [...]

]]> By: Rahulhttp://www.kaushik.net/avinash/2006/05/traditional-web-analytics-is-dead.html/comment-page-1#comment-151573 Rahul Fri, 29 Jun 2007 20:36:15 +0000 http://kaushik.net/avinash/general/traditional-web-analytics-is-dead.html#comment-151573 i listened to your podcast however i was not able to quite understand when you talked about the limitation of path analysis - you mentioned something like given that 1-5% of the people follow a similar path - there would never be a reason for you to change your website ?? could you please elaborate i am not sure if i completely get it. i listened to your podcast however i was not able to quite understand when you talked about the limitation of path analysis – you mentioned something like given that 1-5% of the people follow a similar path – there would never be a reason for you to change your website ?? could you please elaborate i am not sure if i completely get it.

]]> By: Ubik» Blog Archive » Metriche blog, Gatineau e altre argomenti da spiaggiahttp://www.kaushik.net/avinash/2006/05/traditional-web-analytics-is-dead.html/comment-page-1#comment-25731 Ubik» Blog Archive » Metriche blog, Gatineau e altre argomenti da spiaggia Tue, 09 Jan 2007 18:49:19 +0000 http://kaushik.net/avinash/general/traditional-web-analytics-is-dead.html#comment-25731 [...] A dare un’occhiata in giro e a riguardare quello che è successo non si può non dargli ragione: in fondo il 2006 è stato l’anno dei dibattitti sulle classifiche e sulle mappe e d’altro canto, anche altrove, l’esigenza di definire delle metriche per i blog che vadano oltre quelle tradizionalmente adottate per i siti web, da molti date per morte, appare sentita. [...] [...] A dare un'occhiata in giro e a riguardare quello che è successo non si può non dargli ragione: in fondo il 2006 è stato l'anno dei dibattitti sulle classifiche e sulle mappe e d'altro canto, anche altrove, l'esigenza di definire delle metriche per i blog che vadano oltre quelle tradizionalmente adottate per i siti web, da molti date per morte, appare sentita. [...]

]]> By: Digital Convergence & Future of Web Analytics « WebAnalytics.be Bloghttp://www.kaushik.net/avinash/2006/05/traditional-web-analytics-is-dead.html/comment-page-1#comment-2984 Digital Convergence & Future of Web Analytics « WebAnalytics.be Blog Sun, 10 Sep 2006 10:07:12 +0000 http://kaushik.net/avinash/general/traditional-web-analytics-is-dead.html#comment-2984 [...] So Web Analytics is not only going to be adopted by companies, it’s also going to evolve and embrace other things not just ‘web’. The vision will be much more holistic as it will be possible to follow the customer trends on different medias, make correlations and thus improve the experience of the users. In the end this is the only long term strategy to succeed today and even more so to keep ahead in the near future. So here I wanted to name again Avinash who speaks about Web Insights instead of Web Analytics. If you allow me Avinash, I would go a step further and I would suggest that we need to find another word for web. What could it be? Business (Business Insights), Customer (Customer Insights), Behavior (Behavior Insights)??? I guess that we won’t find it overnight but here’s something the industry (and maybe the WAA) should start thinking about. This new field will in the future be integrated with BPR (Business Process Reengenering) and on the long term, using artificial intelligence (AI) it will adapt itself to report on new findings… But well, that’s the future and most companies that I know don’t even use basic Web Analytics. Measurement leading to actions is one of the strongest competitive advantages any company should focus on (don’t get me wrong I’m not only speaking of a WA package but most important: the knowledge and experience that allows the right interpretation and action decision!). [...] [...] So Web Analytics is not only going to be adopted by companies, it's also going to evolve and embrace other things not just 'web'. The vision will be much more holistic as it will be possible to follow the customer trends on different medias, make correlations and thus improve the experience of the users. In the end this is the only long term strategy to succeed today and even more so to keep ahead in the near future. So here I wanted to name again Avinash who speaks about Web Insights instead of Web Analytics. If you allow me Avinash, I would go a step further and I would suggest that we need to find another word for web. What could it be? Business (Business Insights), Customer (Customer Insights), Behavior (Behavior Insights)??? I guess that we won't find it overnight but here's something the industry (and maybe the WAA) should start thinking about. This new field will in the future be integrated with BPR (Business Process Reengenering) and on the long term, using artificial intelligence (AI) it will adapt itself to report on new findings… But well, that's the future and most companies that I know don't even use basic Web Analytics. Measurement leading to actions is one of the strongest competitive advantages any company should focus on (don't get me wrong I'm not only speaking of a WA package but most important: the knowledge and experience that allows the right interpretation and action decision!). [...]

]]> By: Amani Eltunsihttp://www.kaushik.net/avinash/2006/05/traditional-web-analytics-is-dead.html/comment-page-1#comment-2415 Amani Eltunsi Tue, 29 Aug 2006 14:02:48 +0000 http://kaushik.net/avinash/general/traditional-web-analytics-is-dead.html#comment-2415 More than great ... go on More than great …
go on

]]>