Comments on: Marketing Monger: Web Analytics Podcast

By: john

john — Sun, 17 Feb 2008 12:41:28 +0000

The podcast is very interesting.

By: Sean Ellis

Sean Ellis — Thu, 15 Jun 2006 14:30:47 +0000

This was a really useful podcast. I’m inspired to go out and hire a web analytics guru (or at least an intellectually curious person with the right attitude who can focus on web analytics). We have two very good data analysts on our marketing team - but they both primarily focus on specific users in the database - tied to campaign origins, purchase conversion rates, purchase add ons, renewals, etc. They also spend a lot of time optimizing banner and landing page conversion rates. As far as general web analytics go (click stream analysis) for optimizing overall website performance, we definitely have a lot of room for improvement. Can anyone suggest good tools for optimizing web site performance (that doesn’t overwhelm you with a bunch of distracting data)?

Thanks,

Sean Ellis
VP Marketing
LogMeIn, Inc.

By: Jeremiah Owyang

Jeremiah Owyang — Fri, 02 Jun 2006 15:27:36 +0000

Gosh, I’m following you around the podcast circuit

first Mindcomet and now marketing monger…

jko

By: Webmetricsguru

Webmetricsguru — Mon, 29 May 2006 17:48:54 +0000

That’s Avanish - just downloaded the podcast and will listen to it this week!

Marshall

By: Daniel Waisberg

Daniel Waisberg — Mon, 29 May 2006 11:37:22 +0000

The podcast is very interesting, and I specially liked the “What to look for when looking for great Web Analytics, and where?”

I totally agree with you on the most important characteristics you describe, but I would change the phrase to: What to look for when looking for a wife, a web analyst, an employee, an employer, a cat, or a politician (those are really rare to find)?

And your bright answer: Intellectual curiosity and Attitude.