Comments on: Experimentation and Testing: A Primer http://www.kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html Pluralitas non est ponenda sine neccesitate. Thu, 18 Mar 2010 15:05:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Landing Page Testing: Choosing Between A/B Or Multivariate Approacheshttp://www.kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html/comment-page-1#comment-489481 Landing Page Testing: Choosing Between A/B Or Multivariate Approaches Wed, 14 Oct 2009 19:21:14 +0000 http://www.kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html#comment-489481 [...] Concluding, both types of testing have their own advantages and disadvantages. Each can be a perfect technique, depending on the needs of the website. They should always go hand-in-hand, using one to test completely different designs and the other to optimize the current design. The important thing is to understand that testing is not a one-time effort It is an ongoing exercise that should be part of the mindset of an organization. As Avinash Kaushik once wrote in his blog, Experiment or go home! [...] [...] Concluding, both types of testing have their own advantages and disadvantages. Each can be a perfect technique, depending on the needs of the website. They should always go hand-in-hand, using one to test completely different designs and the other to optimize the current design. The important thing is to understand that testing is not a one-time effort It is an ongoing exercise that should be part of the mindset of an organization. As Avinash Kaushik once wrote in his blog, Experiment or go home! [...]

]]> By: A/B Testing at PBworks - The official blog of PBworkshttp://www.kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html/comment-page-1#comment-488982 A/B Testing at PBworks - The official blog of PBworks Wed, 16 Sep 2009 22:09:56 +0000 http://www.kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html#comment-488982 [...] At PBworks, we take our data seriously.  So it should be no surprise to learn that we use A/B testing techniques to aid our product and website development decisions.  Having a web-based product means that we can quickly learn what our customers like and what they don’t like and make changes accordingly.  If you’re not familiar with A/B testing, Avinash Kaushik has a great primer. [...] [...] At PBworks, we take our data seriously.  So it should be no surprise to learn that we use A/B testing techniques to aid our product and website development decisions.  Having a web-based product means that we can quickly learn what our customers like and what they don't like and make changes accordingly.  If you're not familiar with A/B testing, Avinash Kaushik has a great primer. [...]

]]> By: Edu Barredohttp://www.kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html/comment-page-1#comment-486910 Edu Barredo Wed, 03 Jun 2009 15:01:31 +0000 http://www.kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html#comment-486910 Hello Avinash, I consider myself a reader of your blog but I'm allways discovering your "old" amazing posts.Can you give more info about the "Expercience testing" concept or include some related links?Thanks Avinash, and keep up with your great work! Hello Avinash, I consider myself a reader of your blog but I'm allways discovering your "old" amazing posts.

Can you give more info about the "Expercience testing" concept or include some related links?

Thanks Avinash, and keep up with your great work!

]]> By: apageor2http://www.kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html/comment-page-1#comment-480248 apageor2 Sun, 04 Jan 2009 22:29:47 +0000 http://www.kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html#comment-480248 Avinash,I came across this web site through another link and have been reading for the past 20 minutes on what you have to offer for information and advice regarding the building of web sites and pages themselves. I have been working solo the past 10 years while gaining my degrees; not an easy thing to do but possible.As a Unix programmer, I had to follow a certain protocol and test code before it was permitted to go live. At the time I was writing code in Unix or MUMPS however it still was a necessary matter. I still follow the same habits with my web pages before sending them to my clients.The company which I was working for used multivariate I believe. Now that I am working for myself, I am following experience testing. Great post! Best wishes for 2009!Sue Avinash,

I came across this web site through another link and have been reading for the past 20 minutes on what you have to offer for information and advice regarding the building of web sites and pages themselves. I have been working solo the past 10 years while gaining my degrees; not an easy thing to do but possible.

As a Unix programmer, I had to follow a certain protocol and test code before it was permitted to go live. At the time I was writing code in Unix or MUMPS however it still was a necessary matter. I still follow the same habits with my web pages before sending them to my clients.

The company which I was working for used multivariate I believe. Now that I am working for myself, I am following experience testing. Great post! Best wishes for 2009!

Sue

]]> By: vivek chandranhttp://www.kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html/comment-page-1#comment-476520 vivek chandran Mon, 24 Nov 2008 22:05:34 +0000 http://www.kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html#comment-476520 Hi Avinash.Was looking for a quick and dirty description on multivariate testing. This was exactly what I was looking for :) Thank You.Vivek Hi Avinash.

Was looking for a quick and dirty description on multivariate testing. This was exactly what I was looking for :) Thank You.

Vivek

]]> By: How to Use Bounce Rate as a Metric to Improve Your Website Performance : SEO Consultant India: Kichushttp://www.kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html/comment-page-1#comment-464254 How to Use Bounce Rate as a Metric to Improve Your Website Performance : SEO Consultant India: Kichus Wed, 18 Jun 2008 20:06:35 +0000 http://www.kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html#comment-464254 [...] 3. Landing Page Quality:Your referrals are relevant and the visitor expectations are matching with what you offer. The quality of your landing page has to be questioned then.There are several methods to study the landing page quality, A/B testing and multi-variable testing are for example. You can also get support of heatmap tools such as crazyegg or site overlay option at google analytics for the same study. [...] [...]
3. Landing Page Quality:

Your referrals are relevant and the visitor expectations are matching with what you offer. The quality of your landing page has to be questioned then.

There are several methods to study the landing page quality, A/B testing and multi-variable testing are for example. You can also get support of heatmap tools such as crazyegg or site overlay option at google analytics for the same study.
[...]

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