Comments on: Excellent Analytics Tip#2: Segment Absolutely Everything

By: Imran Khan

Imran Khan — Wed, 20 Feb 2008 12:36:52 +0000

Great informational post.

How can I separate the Visitors Less than 5 seconds with the Total Visitors in Google Analytics.

Thanks in advance.

- - -

NOTE : Imran it is a bit complex to do this in GA. This comment from Justin Cutroni might be helpful:

http://www.kaushik.net/avinash/2008/01/standard-metrics-revisited-time-on-page-and-time-on-site.html#comment-405360

-Avinash.

By: Posicionamento: Um Indicador de Sucesso Para SEO? @ MigLog

Posicionamento: Um Indicador de Sucesso Para SEO? @ MigLog — Sun, 10 Feb 2008 17:38:21 +0000

[…]
Nesta fase, metade do caminho está completa. Porém, você precisa ficar de olho em algumas métricas:

* Visitantes únicos da busca orgânica: o guru Avinash Kaushik vive dizendo que devemos segmentar tudo. Concordo. Temos que tratar a audiência da busca orgânica de forma separada do resto da audiência de um site, já que cada fonte de tráfego pode revelar um padrão de comportamento diferente. Neste caso, você quer acompanhar a evolução da cobertura das buscas na audiência do seu site.
[…]

By: Web Analytics Demystified | Occam's Razor by Avinash Kaushik

Web Analytics Demystified | Occam's Razor by Avinash Kaushik — Tue, 18 Dec 2007 09:29:25 +0000

[...] everyone else, or vs everyone who comes from a search engine or Canada or on a DM / Email campaign? Segmentation rocks [...]

By: Kostis Panayotakis

Kostis Panayotakis — Sat, 17 Feb 2007 13:04:05 +0000

The behavioral segmentation potential of the web channel is enormous. A thought provoking piece of analysis !

By: this just in » Custom Segmentation with Google Analytics

this just in » Custom Segmentation with Google Analytics — Mon, 31 Jul 2006 15:31:05 +0000

[...] If you need more information about segmentation, or why you should do it, you can read this excellent post by Avinash Kaushik or you can read an article on ClickZ. There’s a bunch of them. [...]

http://cutroni.com/blog/2006/07/25/custom-segmentation-with-google-analytics/

By: Palani

Palani — Tue, 30 May 2006 05:56:53 +0000

It was an interesting piece of analysis. You are right. The most important factor that one has to take into consideration is about stickiness. But i am not sure whether most people report the way you have suggested, though i use this way of metric analysing for my personal sites. Primarily to understand whether my posts have captured the attention of users. We can also use the other metric like “404″, which can also help to understand how many visitors were not able to see the pages. This would give a fair idea of how many visitors we are loosing every month.

By: Jason May’s blog » Blog Archive » Never show just one number

Jason May’s blog » Blog Archive » Never show just one number — Fri, 26 May 2006 03:52:42 +0000

[...] Excellent Analytics Tip#2: Segment Absolutely Everything (from Occam’s Razor by Avinash Kaushik.) [...]

By: Jaimie Scott

Jaimie Scott — Thu, 25 May 2006 21:50:49 +0000

Avinash Wrote: My hope with the post was to illustrate that even with the simplest run of the mill segmentation you can glean great insights.

That you did Avinash. Well done! As I have come to expect in the short time your blog has existed, another thought-provoking blog entry.

By: Manoj Jasra

Manoj Jasra — Thu, 25 May 2006 18:42:51 +0000

I agree as well, segmenting everything is the only way to truly determine user behavior and online success. When metrics are left generalized it leads to poor business decisions.

By: Avinash Kaushik

Avinash Kaushik — Thu, 25 May 2006 05:28:03 +0000

Bruce: Thanks for taking the time to comment on the post, I appreciate that very much.

That said, I think we are still at the starting gate of the intelligence age, and it will be some time before we get things in a format that easily facilitates the right segmentation questions.

I agree with you that we are at the starting gate. But it is amazing how many of us (self included) are so far from the gate entry point. It is almost as if people are afraid of the word segmentation because it seems hard.

My hope with the post was to illustrate that even with the simplest run of the mill segmentation you can glean great insights.

By: WebMetricsGuru

WebMetricsGuru — Thu, 25 May 2006 04:25:25 +0000

Segment Absolutely Everything…

Segmenting web traffic has been an enjoyable occupation for me and I just read Avinash Kaushik’s post called Excellent Analytics Tip#2: Segment Absolutely Everything. In a way, I did the same thing with Newsletters for http://www.thehousedesigners.com and ww…

By: bruce boston

bruce boston — Wed, 24 May 2006 16:32:14 +0000

Hi Avinash,

I couldn’t agree more. All data is relevant. If you don’t know what part is relevant and to what degree it is relevant, and you don’t know what it’s relevant to, then you don’t know your data, you don’t know your flow, and you probably don’t know your visitor’s goal.

That said, I think we are still at the starting gate of the intelligence age, and it will be some time before we get things in a format that easily facilitates the right segmentation questions.

Which is another reason why I agree with the 10/90 rule; systems and tool don’t ask the right questions, people do.

-bruce